Expert Business Executive

Zydus Wellness Ltd.; Meerut; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Zydus Wellness Ltd. seeks an Expert Sales professional to implement the strategy across geographies and drive demand generation for Expert brands. You will engage HCPs to generate prescriptions and lead secondary sales growth at Expert Mapped Pharmacies.

Ideal candidates have 2–5 years in pharma or FMCG sales, strong commercial acumen, and a proactive, travel-ready mindset. You will report findings and coordinate with GT sales teams, ensuring regulatory compliance and effective stakeholder

Qualifications

• Graduate in Pharmacy or Science.
• 2–5 years of pharma/Expert Sales or FMCG experience.
• Strong commercial and business acumen.
• Field performance management and execution excellence.
• Market analysis and trend identification.
• Strong KOL engagement and relationship management.
• Accurate data integrity and reporting.
• Proactive, results-oriented, ownership mindset.
• Willingness to travel extensively.
• Strong communication and stakeholder management.
• Analytical thinking, problem-solving, and negotiation skills.

Responsibilities

• Drive prescriptions and recommendations through engagement with HCPs.
• Achieve secondary sales growth at EMPs for assigned brands.
• Identify and capitalize on new business opportunities in geography.
• Exceed productivity KPIs: DIF 23, 95% coverage, 10 DCA / 9 CCA monthly.
• Engage KOLs/KBLs via CMEs, RTMs, conferences, and in-clinic interventions.
• Ensure timely tour plans, call and monthly reports via SFA app.
• Coordinate with GT sales teams for stock, activations, and market feedback.
• Maintain regulatory compliance and SOP adherence.
• Drive RxMS growth and market share for promoted brands.
• Share competitive intelligence and market movements.

Skills

HCP engagement

KOL engagement

Sales target achievement

Market analysis

Reporting & data integrity

Communication skills

Negotiation skills

Travel flexibility

Education

Bachelors in Pharmacy or Science

Tools

SFA App

IQVIA Rx Audit

Job description

This role will act as key member to the implementation of Expert Sales & Demand Generation Strategy across geographies assigned in line with the company’s overall business strategy

Responsibilities

• Prescription Generation: Drive favorable prescriptions/recommendations for assigned Expert brands through effective scientific engagement with HCPs.
• Secondary Sales Growth: Achieve targeted secondary sales growth at Expert Mapped Pharmacies (EMPs) for assigned brands.
• Business Development: Identify and capitalize on new business opportunities within the assigned geography, ensuring category penetration and adoption.
• KPI Compliance: Ensure 100% adherence to personal productivity KPIs:
• DIF 23
• 95% Coverage Compliance
• 10 DCA / 9 CCA monthly minimum
• Actively engage and build relationships with Key Opinion Leaders (KOLs) and Key Business Leaders (KBLs) via CMEs, RTMs, symposiums, conferences, and in-clinic interventions to drive recommendations and minimize de-recommendations.
• Reporting Discipline: Timely and accurate submission of tour plans, call reports, monthly reports, and attendance via the SFA App/geo-tagged reporting system.
• Collaborative Sales Execution: Coordinate with GT sales teams to ensure alignment on stock availability, activations, recommendation updates, and market feedback
• Leadership Behaviors: Demonstrate professional leadership by proactively managing conflicts, adhering to compliance standards and company policies, and maintaining open, transparent communication
• Regulatory Compliance: Strict adherence to all industry regulations, company SOPs, and governance protocols.
• Achieve Secondary Sales Targets at Expert Mapped Pharmacies (EMP) for assigned brands.
• Drive Prescription Market Share (RxMS) Growth for promoted brands, tracked via Rx Audit reports (e.g., IQVIA).
• Execute Sales Strategies: Align with national marketing plans while customizing for local market dynamics in line with overall strategy.
• Provide Competitive Intelligence: Systematically capture and share insights on competitor activities and market movements.
• Ensure Full Regulatory and Compliance Adherence in line with industry regulations, company policies, and SOPs

Requirements

• Preferred Qualification: Graduate in Pharmacy or Science.
• 2-5 years of overall work experience in Pharma/ Expert Sales in FMCG/ Consumer Healthcare
• Strong Commercial & Business Acumen
• Field Performance Management & Execution Excellence
• Market Analysis & Trend Identification
• Strong KOL Engagement & Relationship Management
• Data Integrity, Reporting Accuracy & Record Maintenance
• Highly Proactive & Results-Oriented
• Ownership Mindset with Initiative-Taking Approach
• Willingness for Extensive Travel
• Strong Communication & Stakeholder Management Skills
• Analytical Thinking, Problem-Solving, and Negotiation Skills