Executive or Senior Executive Category and Brand Management

Nykaa; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Nykaa in Mumbai is seeking a Category Manager to own the ecommerce category, forecast sales, and drive outreach for the assigned categories. You will lead strategic projects, promotions and performance reporting to meet business goals.

The role requires 1-2 years in category management in retail/ecommerce/beauty, and a bachelor’s degree with MBA preferred. It offers ownership of category P&L and growth opportunities within Nykaa.

Qualifications

• 1-2 years of category management experience in leading retail/ecommerce/beauty industry.
• Bachelor’s degree in any stream required; MBA strongly preferred.

Responsibilities

• Drive top-line revenue goals within budget to achieve P&L targets.
• Develop, implement, manage & report plans to improve site metrics (conversion, AOV, KPIs).
• Manage website content to align with monthly/seasonal promotions and marketing strategy.
• Negotiate budgets, monitor performance and secure margins.
• Plan and execute brand campaigns across platforms; take corrective actions as needed.
• Report performance against key metrics in approved formats.
• Develop processes to drive customer retention and banner revenue.
• Analyze user experience across channels using web analytics and identify improvements.

Skills

Category management

Sales analytics

Website optimization

Brand campaigns

Negotiation

Customer retention

Web analytics

Education

Bachelor's degree

MBA preferred

Job description

Role Objective - This role will be responsible for driving sales through ecommerce platform for the categories under Nykaa.com. The person would be the business owner for his/ her categories. The role entails leveraging know how of internal and external variables to deliver sales and outreach of categories. The role entails forecasting, monitoring, understanding and reporting on the category. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives.

On a typical day you will drive the following

Driving Sales:

• Responsible for top-line revenue goals within the established investment budget to achieve P&L goals
• Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs
• Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy

Monitoring Brand performance:

• Negotiate budgets, set goals, monitor and report on performance
• Secure Margins in line with overall guidance
• Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan
• Meet the plan for recognition and awareness of accountable brands
• Report performance against key metrics in approved formats

Improve customer experience and retention:

• Develop processes and procedures to drive customer retention
• Drive banner revenue through list growth, segmentation and increased efficiency.
• Analyse user experience across channels and touch points through web analytics and determine potential improvements

You will bring the following to the table:

Experience

• Minimum 1-2 years of experience Category management experience with Leading Retail/ Ecommerce / beauty industry.

Education

• Must have a bachelors degree in any stream.
• MBA will be strongly preferred.