Executive - Content Creator

Pilgrim; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Pilgrim, a fast-growing beauty brand, seeks a content creator to own reels and short-form video from concept to cut. You script, direct, and shoot, bringing internet-obsessed, trend-driven ideas to life across Instagram and YouTube Shorts.

With 2–3 years of experience and a strong portfolio, you will live on social platforms, spot trends, brief editors, collaborate with influencers, and pitch original concepts that fit the brand voice. Mumbai-based role with big growth potential.

Qualifications

• 2–3 years of experience as a content creator, scriptwriter at a D2C brand, content/social agency, or as an independent creator/influencer with 10K+ followers.
• Proven ability to write scripts and direct reels/short-form video, with a portfolio or reel showcasing the work.
• Sharp, current understanding of social media platforms, trends, formats, and what drives engagement.
• Comfortable directing shoots, working with talent/creators, and briefing editors.
• Strong sense of initiative
• Excellent written and verbal communication skills.
• Prior experience in beauty, personal care, fashion, or lifestyle D2C is a plus.

Responsibilities

• Write, script, and direct reels, with internet-obsessed, idea-hungry mindset to build Pilgrim's brand.
• Create shorts and social-first content that brings Pilgrim's voice to life on Instagram, YouTube Shorts, and more.
• Own the reel from idea to final cut: scripting, shot-planning, directing talent on set, guiding edits.
• Spot content opportunities, trends, sounds, and cultural moments; turn around fast, on-brand.
• Build and pitch original content concepts, with a point of view on what will work and why.
• Partner with editors and influencers/creators to execute sharp, platform-native content.

Skills

Content creation

Scriptwriting

Directing reels

Trend spotting

Social media literacy

Collaboration with editors

Job description

You see a beauty product and constantly think reel. You see a moment and think shoot this. You see a trend and think how do we make this ours?

If that’s you, then know we are looking for you.

Key Responsibilities

Content Creation

• Write, script, and direct reels, We’re looking for someone who is internet-obsessed, idea-hungry and always creating. Someone who wants to help build one of India’s most upcoming beauty brands.
• shorts, and social-first content that brings Pilgrim & PHD's brand voice to life across Instagram, YouTube Shorts, and other platforms.
• Own the reel from idea to final cut scripting, shot-planning, directing talent/creators on set, and guiding edits.
• Take initiative to spot content opportunities & trends, formats, sounds, and cultural moments and turn them around fast, on-brand.
• Build and pitch original content concepts, not just execute briefs. Bring a point of view on what will work & why.
• Partner with editors, and influencers/creators to execute content that's sharp in craft and platform-native

Social Media & Trend Fluency

• Live and breathe social media; have deep, current knowledge of Instagram, YouTube Shorts, and emerging platforms, formats, and creator trends.
• Track what's working across the category and culture at large and content trends, and translate it into fresh content ideas for the brand.
• Stay closely tuned to comments, engagement, and platform signals to inform what gets made next.

Requirements

• 2-3 years of experience as a content creator, scriptwriter at a D2C brand, content/social agency, or as an independent creator/influencer with 10K+ followers
• Proven ability to write scripts and direct reels/short-form video, with a portfolio or reel showcasing the work.
• Sharp, current understanding of social media platforms, trends, formats, and what drives engagement.
• Comfortable directing shoots, working with talent/creators, and briefing editors.
• Strong sense of initiative
• Excellent written and verbal communication skills.
• Prior experience in beauty, personal care, fashion, or lifestyle D2C is a plus.