Events & Engagement

Michael Page; Mumbai; On-site; INR 3,500,000 - 5,000,000; Full time

Job summary

Michael Page is partnering with a client in Mumbai seeking a Senior Events and Engagement lead to design and drive calendars across assets, delivering channel partner, client, and occupier events. You will craft asset-level activations to boost footfall and tenant satisfaction, while tracking ROI and business impact.

With 10–12 years across Real Estate, Hospitality or related sectors, you will manage budgets, secure sponsorships, and monetize IPs through partnerships, working closely with

Qualifications

• 10–12 years of experience in Events, Trade Marketing, Brand Activation, Local Store Marketing, Experiential Marketing, or Engagement Programs.
• Experience across Real Estate, Hospitality, BFSI, Retail, Lifestyle, FMCG, or related sectors.
• Proven track record of creating successful events, partnerships, sponsorships, and revenue-generating IPs.
• Strong project management and stakeholder management capabilities.
• Commercially driven with a focus on ROI and business impact.
• MBA or relevant postgraduate qualification in Marketing or a related field preferred.

Responsibilities

• Develop and execute annual event and engagement calendars across assets.
• Plan and deliver events for channel partners, clients, and occupiers.
• Create asset-level activations that drive footfall, engagement, and tenant satisfaction.
• Measure event effectiveness through ROI, footfall growth, customer feedback, and business impact.
• Manage event budgets and ensure cost efficiency.
• Create and launch proprietary property-level IPs that differentiate the asset and strengthen brand positioning.
• Identify and secure sponsorship opportunities to generate incremental revenue.
• Monitor and analyze performance metrics including revenue generation, customer acquisition, and brand impact.
• Drive monetization through partnerships and collaborations.
• Collaborate with property teams, marketing teams, clients, agencies, sponsors, artists, and external partners.
• Build strong relationships with internal and external stakeholders to ensure seamless execution.
• Coordinate cross-functional teams to deliver engagement initiatives successfully.
• Track KPIs related to engagement, footfalls, sponsorship revenue, and customer satisfaction.
• Recommend improvements based on market trends, customer insights, and performance data.
• Support the business in creating memorable experiences that enhance occupier retention and asset value.

Skills

Project management

Stakeholder management

Event planning

ROI analytics

Brand activation

Sponsorships

Education

MBA or related postgraduate in Marketing or related field

Job description

About Our Client

The organisation manages premium office and commercial assets and is focused on enhancing tenant experience, creating differentiated property brands, and driving value through innovative engagement initiatives.

Job Description

Event Strategy & Execution

• Develop and execute annual event and engagement calendars across assets.
• Plan and deliver events for channel partners, clients, and occupiers.
• Create asset-level activations that drive footfall, engagement, and tenant satisfaction.
• Measure event effectiveness through ROI, footfall growth, customer feedback, and business impact.
• Manage event budgets and ensure cost efficiency.

IP Development & Sponsorships

• Create and launch proprietary property-level IPs that differentiate the asset and strengthen brand positioning.
• Identify and secure sponsorship opportunities to generate incremental revenue.
• Monitor and analyze performance metrics including revenue generation, customer acquisition, and brand impact.
• Drive monetization through partnerships and collaborations.

Stakeholder Management

• Collaborate with property teams, marketing teams, clients, agencies, sponsors, artists, and external partners.
• Build strong relationships with internal and external stakeholders to ensure seamless execution.
• Coordinate cross-functional teams to deliver engagement initiatives successfully.

Performance & Business Growth

• Track key KPIs related to engagement, footfalls, sponsorship revenue, and customer satisfaction.
• Recommend improvements based on market trends, customer insights, and performance data.
• Support the business in creating memorable experiences that enhance occupier retention and asset value.

The Successful Applicant

• 10-12 years of experience in Events, Trade Marketing, Brand Activation, Local Store Marketing, Experiential Marketing, or Engagement Programs.
• Experience across Real Estate, Hospitality, BFSI, Retail, Lifestyle, FMCG, or related sectors.
• Proven track record of creating successful events, partnerships, sponsorships, and revenue-generating IPs.
• Strong project management and stakeholder management capabilities.
• Commercially driven with a focus on ROI and business impact.
• MBA or relevant postgraduate qualification in Marketing or a related field preferred.

What's on Offer

• Permanent role in the financial services industry.
• Opportunity to work in the investment and asset management sector.
• Chance to contribute to impactful client and stakeholder engagements.