Brand Manager

The Economic Times; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

The Economic Times, a leading business daily from Bennett, Coleman & Co. Ltd., is seeking a senior marketing professional to drive readership and revenues.

You will conceptualize reader engagement, collaborate with sales for sponsorship opportunities, and perform financial analysis of the brand’s P&L. The role involves cross-functional coordination, campaign execution with agencies, and ongoing research to understand consumer behavior.

Qualifications

• MBA or postgraduate degree from a reputed institute.
• 7–10 years of experience in Brand Management, Marketing, Media, or related functions.
• Strong ability to plan and execute reader/consumer engagement programs.
• Experience in sponsorship planning and revenue generation.
• Proficiency with Excel and financial analysis is required.

Responsibilities

• Draft creative briefs for advertising agencies.
• Coordinate with agencies and execute campaigns in line with the media plan.
• Plan and execute reader engagement initiatives.
• Coordinate with event agencies, print vendors, social media agencies, and other partners.
• Monitor competitor activity and conduct monthly/quarterly analysis.
• Conduct reader/consumer research with agencies (Nielsen, IMRB, etc.).
• Independently analyze monthly P&L, revenue, and circulation data and share insights.
• Identify opportunities for cost optimization and revenue enhancement.
• Coordinate with internal departments to meet financial and operational objectives.

Skills

Brand Management

Marketing

Media

Reader Engagement

Sponsorship Planning

Education

MBA or Postgraduate

Tools

Excel

Job description

About Us

Bennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838 and a portfolio that includes The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times, and Vijay Karnataka. Across print, digital, branded content, out-of-home, and experiential platforms, BCCL combines trusted journalism, audience insight, and innovation to shape conversations at scale.

About the Hiring Function

Started in 1961, The Economic Times (ET) is an English-language Indian daily newspaper published by Bennett, Coleman & Co. Ltd. As a leading brand of business news and information, ET is the preferred choice of readers for the first and last word on business and policy in India, while also providing extensive coverage of politics, sports, and international affairs. The ET Editorial function is the driving force behind the publication's reputation for excellence. Focused on delivering insightful news and analysis, it constantly innovates to provide timely and relevant content.

The Opportunity

This marketing role involves a gamut of activities with the twin objective of driving the newspaper’s readership and revenues. This includes (1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights (2) Work closely with the sales team to ideate and create sponsorship opportunities for advertisers (3) Financial analysis of the brand’s P&L on a regular basis (4) Operational coordination across the supply chain to solve problems, improve processes, facilitate a smooth workflow across functions

What you will do

• Draft creative briefs for advertising agencies
• Evaluate creatives shared by agencies and gather feedback from internal stakeholders
• Coordinate with agencies and execute campaigns in line with the media plan

Consumer/Reader Engagement

• Plan and execute reader engagement initiatives such as panel discussions, award ceremonies, on-ground activations, and flagship programs like Times Fresh Face and ET Young Leaders
• Coordinate with event agencies, print vendors, social media agencies, and other partners for smooth execution

Competition Analysis

• Track competitor newspapers in terms of content, campaigns, and market activities
• Conduct monthly and quarterly analysis and reporting

Reader/Consumer Research

• Conduct research through agencies such as Nielsen, IMRB, etc.,as well as independently to understand consumer behavior and market trends

Edition Management

• Collaborate with regional teams to drive readership and engagement for city editions
• Support execution of local initiatives such as events and panel discussions across cities like Delhi, Pune, etc.
• Comfortable working with numbers and Excel, with a willingness to learn and adapt
• Independently analyze monthly P&L, revenue, and circulation data and share insights with stakeholders
• Identify opportunities for cost optimization and revenue enhancement
• Coordinate with internal departments to achieve financial and operational objectives
• Prepare bi-monthly reports and presentations on revenue, costs, competition, and other product-related metrics

Operations Management

• Work closely with departments such as Production, Distribution, and Sales to improve processes and resolve operational challenges
• Develop a strong understanding of the company’s key business functions
• Ensure effective coordination and follow-ups across departments for seamless execution

Sponsorship Initiatives

• Understand advertiser/client objectives and create relevant sponsorship opportunities
• Develop sponsorship proposals for existing and new initiatives to drive revenue generation
• Work closely with the Sales team on sponsorship planning and execution

Preferred candidate profile

• 7–10 years of relevant experience in Brand Management, Marketing, Media, or related functions

Education

• MBA or Postgraduate from a reputed/premium institute

Equal Opportunity and Accessibility

BCCL is an equal opportunity employer. We are committed to building a diverse and inclusive workplace and consider applicants without discrimination based on gender, gender identity or expression, sexual orientation, disability, age, religion, caste, ethnicity, marital status, or any other characteristic protected by applicable law. Candidates who need reasonable accommodation during the recruitment process may inform the recruiter.