Email Marketing Lead

Keka HR; Hyderabad; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Keka, India's leading People Operations Platform, seeks an Email Marketing Lead to own end-to-end email strategy—from nurture to product announcements. Lead a small team, collaborate with product, sales, and content to drive pipeline and retention, and elevate the brand across every inbox.

You will build targeted campaigns for lifecycle and ABM initiatives, optimize templates, and ensure deliverability and compliance while leveraging AI-driven personalization.

Qualifications

• 5–8 years of hands-on B2B email marketing experience in SaaS or tech.
• Proven track record managing large email programs (100K+ contacts).
• Proficiency with marketing automation tools (HubSpot, Marketo, Zoho or similar).
• Excellent copywriting for concise, persuasive email content.
• Strong knowledge of deliverability, segmentation and CAN‑SPAM/GDPR/PDPA.
• Data-driven mindset with analytics tools (Google Analytics, Looker, etc.).
• Experience automating email marketing processes through AI tools.

Responsibilities

• Own and execute the full email marketing calendar — nurture, lifecycle, transactional, and re-engagement campaigns.
• Develop and manage multi-touch email workflows for each stage of the buyer and customer journey.
• Plan and lead product launch, feature announcements, and event-driven email campaigns.
• Partner with sales and BDR teams to build targeted outbound email sequences for account-based marketing.
• Write compelling email copy and collaborate with designers for on-brand HTML templates.
• Build dynamic, personalized email experiences using segmentation and triggers.
• Maintain and optimize the master template library for consistency and performance.
• Own email performance metrics and deliver monthly reports to leadership.
• Manage sender reputation and list hygiene, ensuring compliance across campaigns.
• Manage marketing automation platforms and CRM integrations with engineering.

Skills

Email marketing

Copywriting

Deliverability

Analytics

A/B testing

Campaign management

Segmentation

Tools

HubSpot

Marketo

Zoho

Job description

About Keka

Keka is India's #1 People Operations Platform, trusted by 8,500+ businesses to manage their HR, payroll, attendance, and performance processes. We are on a mission to make HR delightful — and we're looking for passionate people to help us scale that mission through world‑class marketing.

Role Overview

As the Email Marketing Lead at Keka, you will own the end-to-end email marketing strategy — from nurture and lifecycle campaigns to product announcements and re‑engagement programs. You will work closely with product, sales, and content teams to drive pipeline growth, improve customer retention, and elevate the Keka brand across every inbox.

Location

Hyderabad (On‑site)

Key Responsibilities

Strategy & Campaign Management

• Own and execute the full email marketing calendar — nurture, lifecycle, transactional, and re‑engagement campaigns.
• Develop and manage multi-touch email workflows for each stage of the buyer and customer journey.
• Plan and lead product launch, feature announcement, and event-driven email campaigns.
• Partner with sales and BDR teams to build targeted outbound email sequences for account-based marketing.

Content & Personalization

• Write compelling email copy and collaborate with designers for on-brand HTML templates.
• Build dynamic, personalized email experiences using segmentation, behavioral triggers, and intent data.
• Maintain and continuously optimize the master template library for consistency and performance.

Analytics & Optimization

• Own email performance metrics: open rate, CTR, CTOR, conversion rate, unsubscribe rate, and revenue attribution.
• Conduct rigorous A/B testing on subject lines, CTAs, layout, and send-time optimization.
• Deliver monthly performance reports with actionable insights to senior leadership.
• Monitor deliverability health — manage sender reputation, SPF/DKIM/DMARC compliance, and list hygiene.

Technology & Operations

• Manage and optimize marketing automation platforms (HubSpot / Mailchimp).
• Build and maintain segmented audience lists and ensure GDPR/PDPA compliance across all campaigns.
• Collaborate with the engineering team for CRM integrations, event tracking, and API-based triggers.

Team & Cross-Functional Collaboration

• Lead and mentor a small team of email marketing specialists.
• Work closely with content, design, product marketing, and demand generation teams to align messaging.
• Act as the internal email marketing expert — share best practices, establish SOPs, and run training sessions.

Requirements

Must-Have

• 5–8 years of hands‑on experience in B2B email marketing, preferably in SaaS or tech.
• Proven track record managing large-scale email programs (100K+ contacts).
• Strong proficiency with marketing automation tools (HubSpot, Marketo, Zoho, or similar).
• Excellent copywriting skills with an ability to craft concise, persuasive email content.
• Deep understanding of email deliverability, segmentation, and compliance (CAN‑SPAM, GDPR, PDPA).
• Data-driven mindset with hands‑on experience in analytics tools (Google Analytics, Looker, etc.).
• Experience in automating email marketing process through AI tools.

Good to Have

• Experience in HR‑tech, payroll, or workforce management industry.
• Exposure to Account‑Based Marketing (ABM) email strategies.
• Knowledge of CDPs (Customer Data Platforms) and advanced personalization tools.
• Prior experience managing or mentoring a small marketing team.