Customer Marketing Manager

Keka Inc.; Hyderabad; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A growing tech company in Hyderabad is seeking an experienced Customer Marketing Manager to enhance customer engagement and advocacy. You will design compelling marketing campaigns and gather insights to improve customer experiences. The ideal candidate has over 5 years of experience in B2B SaaS marketing, strong copywriting skills, and a passion for relationships. This role is critical in driving customer lifetime value and feedback management.

Qualifications

• 5+ years of experience in customer marketing, product marketing, or a related field.
• Strong understanding of customer lifecycle management and demand generation.
• Excellent copywriting and storytelling skills.

Responsibilities

• Design and execute targeted email campaigns and events.
• Gather and analyze customer feedback through surveys and interviews.
• Develop and manage monthly newsletters to engage customers.

Skills

B2B SaaS experience

Content writing

Data analysis

Project management

Customer relationship management

Tools

HubSpot

Mailchimp

Pendo

Job description

We are looking for a passionate Customer Marketing Manager with 5+ years of experience to join our growing team at Keka. In this role, you’ll play a key part in deepening engagement with our amazing customers across the globe, creating compelling campaigns to drive cross-sell/up-sell pipeline, advocacy, and increased Customer Lifetime Value (CLTV). As the voice of Keka’s customers, you’ll build meaningful relationships, ensuring they see the full value of our platform while gathering insights to shape even better experiences.

If you’re excited about empowering HR teams, fostering strong customer connections, and making a real impact in a fast-growing organization, we’d love to have you join us!

Key Responsibilities:

• Marketing Campaign: Design and execute targeted email campaigns, web notifications/ads, webinars, and events to keep customers informed and engaged while driving upsell and cross-sell opportunities. Collaborate with the product and product marketing teams to create tailored content that resonates with existing customers.
• Customer Insights: Gather and analyze customer feedbackthrough surveys, interviews, and reviews to identify needs and pain points. Leverage insights to guide product improvements and refine marketing strategies
• Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to align customer initiatives with business objectives. Support retention and upsell efforts with focused marketing campaigns and strategies.
• Customer Engagement and Communication: Develop and manage monthly newsletters, crafting engaging content to inform, inspire, and drive meaningful interactions with customers.
• Customer Advocacy: Focus on building strong advocacy programs to spotlight customer success and drive long-term relationships.
• Brand reputation management: Design programs to proactively gather customer reviews on G2, LinkedIn, and Google, and support the customer success team in addressing feedback on these platforms

Preferred Skills:

• Experience in B2B SaaS or technology industries.
• Proficiency in content writing for customer-centric emails, blogs, and landing pages.
• Understanding of design principles to collaborate effectively with creative teams.
• Familiarity with customer advocacy programs like NPS and G2 reviews.
• Passion for building strong customer relationships and delivering great experiences.
• Ability to analyze data and turn insights into actionable strategies. Comfortable working in fast-paced, dynamic environments

Qualifications:

• 5+ years of experience in customer marketing, product marketing, or a related field.
• Strong understanding of customer lifecycle management and demand generation.
• Excellent copywriting and storytelling skills, with experience in creating landing pages and writing impactful content.
• Proficiency in marketing tools such as HubSpot, Mailchimp, Pendo, or similar platforms.
• Ability to analyze data and generate actionable insights.
• Experience in managing customer-focused presentations or webinars.
• Strong organizational and project management skills.