Email Marketing Executive

Zenwork, Inc; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Zenwork, Inc. is seeking an Email Marketing Executive in Hyderabad to own end-to-end email campaigns across the customer lifecycle, leveraging MoEngage and ConvertKit to drive engagement and conversions.

You will work closely with the Senior VP, Marketing and cross-functional teams in design, content, and analytics. The role emphasizes campaign setup, execution, testing, and optimization, with responsibilities spanning audience segmentation, automated workflows, QA, and performance reporting.

Qualifications

• 2–4 years of hands-on experience in email marketing campaign setup and execution.
• Strong understanding of segmentation and personalization.
• Experience with A/B testing and driving engagement metrics.
• Familiarity with deliverability, list hygiene, and compliance.

Responsibilities

• Set up, schedule, and execute email campaigns end-to-end using MoEngage and ConvertKit.
• Build automated workflows (welcome series, nurture, cart/abandonment, re-engagement).
• Design campaign calendars with cross-functional teams and ensure brand consistency.
• QA campaigns across devices, test personalization tokens, and ensure accurate targeting.
• Monitor open rates, CTR, conversions, and optimize campaigns accordingly.
• Collaborate with content/design teams for copy and visuals.

Skills

Email marketing

Campaign setup

A/B testing

Segmentation

QA & proofreading

Analytics dashboards

Tools

MoEngage

ConvertKit

HubSpot

Job description

Zenwork is a leader in digital tax compliance and regulatory reporting technology. Our flagship platform, Tax1099, is an IRS-authorized e-filing solution that simplifies information reporting for more than 750,000 businesses and 70,000 CPA firms — from high-growth startups to enterprises like Rover, DistroKid, and UC Davis. Backed by Spectrum Equity, we are scaling our enterprise business and the demand engine behind it.

About the Role:

We are looking for a Email Marketing Executive who will own the setup, execution, and optimization of our email marketing campaigns across the customer lifecycle. This role is about driving engagement and conversion through well-targeted, well-timed campaigns, using platforms like MoEngage and ConvertKit. You will combine hands-on campaign execution with attention to detail and a test-and-learn mindset, working closely with the Senior VP, Marketing, and cross-functional partners in design, content, and analytics to ensure every campaign performs.

Experience-2–4 years

What You'll Own

Campaign Setup & Execution

• Set up, schedule, and execute email marketing campaigns end-to-end using MoEngage and ConvertKit.
• Segment audiences by behavior, plan, lifecycle stage, and engagement level to deliver relevant messaging.
• Build and maintain automated email workflows (welcome series, nurture sequences, cart/abandonment flows, re-engagement, transactional triggers).
• Design campaign calendars in coordination with marketing, product, and sales teams to align with promotions, launches, and business priorities.
• Content & Design Coordination
• Manage email templates, ensuring consistent branding, responsive design, and adherence to accessibility best practices.
• Collaborate with content and design teams to develop compelling copy and visuals tailored to audience segments.
• Conduct QA on all campaigns prior to send — links, personalization tokens, rendering across devices/clients, and audience targeting.

Testing & Optimization

• Continuously test subject lines, content, timing, and send frequency to improve open rates, CTR, and conversion.
• Run structured A/B tests across campaigns and document learnings to scale winning variations.
• Troubleshoot deliverability issues and work to continuously improve sender reputation and inbox placement.

Analytics & Reporting

• Monitor and report on key campaign metrics (open rate, CTR, conversion, unsubscribe/bounce rate).
• Translate performance insights into clear, actionable optimization recommendations.
• Maintain list hygiene and ensure compliance with email regulations
• Cross-Functional Collaboration
• Work with content and design teams to align messaging with brand and campaign goals.
• Partner with analytics/data teams to track campaign performance against targets.
• Stay current on email marketing trends, tools, and platform updates to bring fresh ideas to campaign strategy.

What You'll Bring

• 2–4 years of hands-on experience in email marketing campaign setup and execution.
• Working experience with MoEngage and ConvertKit (or comparable ESPs/marketing automation platforms) is required.
• Strong understanding of segmentation, personalization, automation workflows, and A/B testing.
• Familiarity with email deliverability principles, list hygiene, and compliance requirements
• Basic knowledge of HTML/CSS for email template troubleshooting is a plus.
• Comfortable working with analytics/reporting dashboards to track and present campaign performance.
• Excellent attention to detail, especially around QA and proofreading.
• Strong organizational and time-management skills to manage multiple campaigns and deadlines simultaneously.
• Good written communication skills for crafting clear, on-brand campaign copy.

How Success Will Be Measured

• Email open rate, click-through rate, and conversion rate
• List health (bounce rate, unsubscribe rate, deliverability/inbox placement)
• Campaign turnaround time and QA accuracy
• A/B testing velocity and adoption of winning variants
• Engagement uplift across triggered/automated workflows

Tools You'll Use

CRM & Automation: HubSpot

Why Join Us

You will have the opportunity to independently own and drive the email marketing channel, working on-site alongside a collaborative marketing team with direct visibility to senior leadership. This role offers clear ownership, fast execution cycles, and room to bring in process improvements and new ideas to campaign strategy.