Email Marketing Executive

Magneto IT Solutions; Ahmedabad; On-site; INR 300,000 - 500,000; Full time

Job summary

Magneto IT Solutions is seeking an Email Marketing Executive in Ahmedabad. The successful candidate will manage and execute email campaigns, analyze performance, and collaborate with teams to enhance marketing efforts. This role requires at least 1 year of B2B email marketing experience and a strong understanding of best practices.

Qualifications

• 1+ years of B2B email marketing experience.
• Proven track record of successful email campaigns.
• Strong understanding of email deliverability best practices.

Responsibilities

• Produce and execute all email and SMS campaigns.
• Support various strategic programs across the customer lifecycle.
• Build effective target audiences and segments for every message.

Skills

Email Marketing

Analytical Skills

A/B Testing

Project Management

Attention to Detail

Tools

Email Automation Platforms

Job description

1 week ago Be among the first 25 applicants

Direct message the job poster from Magneto IT Solutions

We are Magneto IT Solutions, looking for an Email Marketing Executive for the Ahmedabad location.

Role: Email Marketing Executive

Experience: 1-2 Yrs

Job Description

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data, such as web behavior, to drive the message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

Requirements

• 1+ years of B2B email marketing experience
• Proven track record of successful email campaigns
• Experience with email automation platforms
• Ability to analyze and report on email performance
• Strong understanding of email deliverability best practices
• Experience with A/B testing and optimization
• Knowledge of GDPR and CAN-SPAM regulations
• Ability to work independently and in a team environment
• Strong attention to detail and project management skills

Thanks & Regards

HR Team

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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