E Commerce Manager

Purpos Planet (A part of Mcnroe); New Delhi; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Purpos Planet (A part of Mcnroe) is hiring an E-commerce Manager to own the marketplace P&L end-to-end across FBF, Alpha, and quick-commerce channels. You will steer stock health, ad spend, promotions, and pricing parity while driving visibility with platform account teams.

The role requires hands-on experience with Flipkart Alpha/FBF, marketplace ads, and city-level q-commerce operations, with strong Excel and BI skills to deliver weekly reviews.

Qualifications

• 4–7 years managing marketplaces for a consumer brand.
• Hands-on FBF and Flipkart Alpha operations — not just listing work.
• Proven ads management on Flipkart Ads and Amazon Ads with ROAS accountability.
• Live quick‑commerce experience on two of Blinkit, Zepto, Swiggy Instamart.
• Strong Excel (pivots, lookups, reconciliations) and P&L ownership.

Responsibilities

• Own marketplace P&L end-to-end across online channels.
• Plan and execute FBF inbound and Alpha operations.
• Manage ads budgets and optimize ROAS/TACoS.
• Oversee quick-commerce operations and city-level assortments.
• Maintain listings, pricing parity, and promotional calendars.
• Run weekly business reviews and MIS dashboards.

Skills

Marketplace management

Ad management

Excel

Power BI

Stock management

PO-based operations

P&L ownership

Vendor/ account relationships

Tools

Power BI

Unicommerce

Helium 10

Excel

Job description

About the Role

We're hiring an E-commerce Manager to own the marketplace P&L end-to-end FBF and Flipkart Alpha operations, ad spend across marketplaces, and quick-commerce availability. You will be the single point of accountability for revenue, margin, and stock health across every online channel.

What You’ll Do

Flipkart Operations — FBF & Alpha

• Plan and execute FBF inbound: shipment creation, appointment booking, inwarding, and stock health (sell-through, ageing, storage fees, removals).
• Run Flipkart Alpha (PO-based) operations end-to-end: PO forecasting and confirmation, FSN and appointment scheduling, fill rate, GRN and shortage disputes, debit notes and reconciliation.
• Maintain weekly SKU-level stock cover across FBF and Alpha so hero SKUs never go out of stock, especially in the run‑up to BBD and Big Saving Days.
• Manage SPF claims, returns (customer + RTO), and settlement reconciliation with Flipkart.
• Own the relationship with Flipkart category and account managers for event participation, deals, and visibility.

Marketplace Advertising

• Own the ads budget on Flipkart Ads (PLA, PCA, brand/display) and Amazon Ads (Sponsored Products, Brands, Display): bids, keyword harvesting, negatives, budgets, day‑parting.
• Hit ROAS / ACOS and TACoS targets; run pre-event ramp‑ups and track share of voice on hero keywords.
• Build monthly ad plans tied to sales and contribution‑margin targets.

Quick Commerce

• Run day‑to‑day operations on Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes: onboarding, city‑wise assortment, PO cycles, dark‑store availability and fill rate.
• Manage q‑commerce ads, in‑app promotions, and sampling to grow city‑level share.
• Coordinate with supply chain so q‑commerce PO fill rate stays above 90%.

Catalogue, Pricing & Promotions

• Own listings: titles, keywords, images, A+ content, and ratings & reviews hygiene.
• Manage pricing parity, deals and coupons; plan event calendars (BBD, Big Saving Days, Great Indian Festival, Prime Day).
• Brief the brand/creative team on platform‑specific assets.

Reporting & P&L

• Run a weekly business review: revenue, contribution margin, ad spend, returns and stock cover by platform.
• Reconcile payments, fees and deductions; flag and recover leakages.
• Maintain MIS / dashboards (Excel, Power BI) for leadership.

Must-Have

• 4‑7 years managing marketplaces for a consumer brand (beauty, fragrance or FMCG preferred).
• Hands‑on FBF and Flipkart Alpha (PO-based) operations — not just seller‑panel listing work.
• Proven ads management on Flipkart Ads and Amazon Ads with ROAS accountability.
• Live quick‑commerce experience on at least two of Blinkit, Zepto, Swiggy Instamart.
• Strong Excel (pivots, lookups, reconciliations); comfortable owning a P&L.
• Existing working relationships with platform category/account teams.

Good‑to‑Have

• Amazon FBA / Vendor Central, Myntra, Nykaa experience.
• Tools: Easy Ecom or Unicommerce, Helium 10, Power BI.
• Experience launching new SKUs or gift‑box combos on marketplaces.

Key Performance Indicators

• Marketplace revenue vs plan (monthly and event‑wise)
• Contribution margin after ads and returns
• ROAS / ACOS by platform
• FBF and Alpha fill rate, stock cover, out‑of‑stock days
• Quick‑commerce availability and PO fill rate
• Product rating and return rate