Distribution Manager

Aditya Birla Capital; Maharashtra; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Aditya Birla Capital is seeking a Channel & Distribution Manager to oversee the identification of new sourcing models and market opportunities for scale up and penetration. The role includes channel partner recruitment, activation, and productivity drive, with regular reviews on IRR, cross-sell, bounce ratios, and RCUs to maximize wallet share across India.

You will drive empanelment of new channel partners, collaborate with the Sales Team on distribution initiatives, and design

Responsibilities

• Identification of New Sourcing Model/ Market for scale up & penetration
• Channel Partners Recruitment, activation & productivity drive
• Drive channel engagement at Pan India / zonal level for maximizing Retail Secured wallet share
• Have regular reviews with channels on various business parameters such IRR, Cross sell, Bounce ratios, RCU etc.
• Drive empanelment of new channel partners to boost business
• Actively engage with Sales Team to execute distribution channel linked initiatives.
• Design and execute channel level commercials and incentives to drive business
• Drive optimal Tier wise productivity to maximize impact and business
• Conducting research and data analysis to inform business decisions and get same executed on field
• Drive the productivity of bottom quartile Sales Team along with help of training and Sales leadership team
• Existing Channel penetration drive APF Penetration drive
• Drive higher channel activation & Productivity of existing/new channel amongst channels already empaneled with
• Scope new initiatives and projects for business growth & drive the same with relevant teams
• Identifying bottleneck/support areas in discussion with Sales team
• Competition Benchmarking: Build the intelligence to track Industry performance on Productivity & other key metrics
• Identifying current market practices followed by competitors and adopt the best practices suited to ABFL
• Drive adoption of new portals with the Sales Team
• Post Sales: Distributor Portal, Employee Portal

Job description

Channel & Distribution Management

• Identification of New Sourcing Model/ Market for scale up & penetration
• Channel Partners Recruitment, activation & productivity drive
• Drive channel engagement at Pan India / zonal level for maximizing Retail Secured wallet share
• Have regular reviews with channels on various business parameters such IRR, Cross sell, Bounce ratios, RCU etc.
• Drive empanelment of new channel partners to boost business
• Actively engage with Sales Team to execute distribution channel linked initiatives.
• Design and execute channel level commercials and incentives to drive business

Drive Productivity

• Drive optimal Tier wise productivity to maximize impact and business
• Conducting research and data analysis to inform business decisions and get same executed on field
• Drive the productivity of bottom quartile Sales Team along with help of training and Sales leadership team
• Existing Channel penetration drive APF Penetration drive
• Drive higher channel activation & Productivity of existing/new channel amongst channels already empaneled with

New Growth Engines, New Initiatives and Ease of Business

• Scope new initiatives and projects for business growth & drive the same with relevant teams
• Identifying bottleneck/support areas in discussion with Sales team

Market Intelligence & Distribution Automation

• Competition Benchmarking: Build the intelligence to track Industry performance on Productivity & other key metrics
• Identifying current market practices followed by competitors and adopt the best practices suited to ABFL
• Drive adoption of new portals with the Sales Team
• Post Sales: Distributor Portal, Employee Portal