Director - Product Marketing Bengaluru, India

Certinal Inc.; Bengaluru; On-site; INR 2,600,000 - 3,800,000; Full time

Job summary

Certinal is a consent and compliance platform. Enterprises use us to sign, gather consent and stay auditable across eSignature, healthcare consent and India's DPDP Act, in the systems their teams already work in.

We are part of Zycus, so we build at enterprise scale with the pace of a much smaller team. If you want work where security review, legal review and real regulatory deadlines are part of the craft rather than an obstacle to it, you will recognise this place.

Qualifications

• 5 to 10 years in B2B product marketing, solutions marketing or an adjacent go-to-market role, with at least 3 years in enterprise SaaS.
• Demonstrated experience building differentiated messaging and positioning for a platform or product suite.
• Proven ownership of product launches and cross-functional go-to-market execution.
• Strong writing and storytelling skills, and the ability to simplify complex product concepts into clear customer value.
• Experience building sales enablement assets and collaborating closely with Sales and Pre-Sales.
• Comfort working in a fast-paced environment with high ownership and accountability.
• A bachelor's degree; an MBA or relevant postgraduate degree is a plus.
• Market leadership: join a leader in the rapidly growing digital signature and eConsent market.
• Strategic impact: direct influence on company growth, go-to-market strategy and market positioning.
• Growth opportunity: scale a world-class marketing function from the ground up.
• Talented team: work alongside experienced product, sales and engineering teams.
• Competitive advantage: an innovative platform with a differentiated value proposition in a high-growth market.
• International exposure: drive marketing strategy across multiple geographies and customer segments.
• Learning and development: a competitive professional development budget and access to industry conferences.

Responsibilities

• Develop and continually refine product positioning, core messaging and value propositions across IT, Legal, Procurement and business personas.
• Translate product capabilities into compelling customer narratives, use-case stories and proof points.
• Partner with Product, Sales and Customer Success to align on launch goals, target segments and success metrics.
• Build launch kits (one-pagers, FAQs, release narratives, pricing and packaging notes, demo flows) and train internal teams.
• Own the sales narrative: pitch deck, solution briefs, ROI and value messaging, email snippets and talk tracks.
• Track competitor moves, pricing and packaging trends and messaging, and turn insights into practical sales tools and strategy inputs.
• Conduct market and customer research to validate segments, persona pains and buying triggers.
• Act as a subject-matter expert driving product-centric thought leadership: webinars, blogs, points of view and playbooks.
• Build customer advocacy: case studies, quotes, reference stories and customer community enablement.
• Define success metrics for product marketing and report on pipeline influence, conversion, adoption and enablement usage.

Job description

Build and scale product marketing for our eSignature and eConsent workflows: positioning, messaging, go-to-market launches, sales enablement, competitive intelligence and narrative-driven content that accelerates pipeline and adoption. This is a builder role, ideal for someone who can set the strategy, roll up their sleeves and ship high-quality assets themselves. It suits 5 to 10 years of overall experience including at least 3 years in healthcare and B2B SaaS, and reports to the CEO.

What you will do

• Develop and continually refine product positioning, core messaging and value propositions across IT, Legal, Procurement and business personas.
• Translate product capabilities into compelling customer narratives, use-case stories and proof points.
• Partner with Product, Sales and Customer Success to align on launch goals, target segments and success metrics.
• Build launch kits (one-pagers, FAQs, release narratives, pricing and packaging notes, demo flows) and train internal teams.
• Own the sales narrative: pitch deck, solution briefs, ROI and value messaging, email snippets and talk tracks.
• Track competitor moves, pricing and packaging trends and messaging, and turn insights into practical sales tools and strategy inputs.
• Conduct market and customer research to validate segments, persona pains and buying triggers.
• Act as a subject-matter expert driving product-centric thought leadership: webinars, blogs, points of view and playbooks.
• Build customer advocacy: case studies, quotes, reference stories and customer community enablement.
• Define success metrics for product marketing and report on pipeline influence, conversion, adoption and enablement usage.

What we are looking for

• 5 to 10 years in B2B product marketing, solutions marketing or an adjacent go-to-market role, with at least 3 years in enterprise SaaS.
• Demonstrated experience building differentiated messaging and positioning for a platform or product suite.
• Proven ownership of product launches and cross-functional go-to-market execution.
• Strong writing and storytelling skills, and the ability to simplify complex product concepts into clear customer value.
• Experience building sales enablement assets and collaborating closely with Sales and Pre-Sales.
• Comfort working in a fast-paced environment with high ownership and accountability.
• A bachelor's degree; an MBA or relevant postgraduate degree is a plus.
• Market leadership: join a leader in the rapidly growing digital signature and eConsent market.
• Strategic impact: direct influence on company growth, go-to-market strategy and market positioning.
• Growth opportunity: scale a world-class marketing function from the ground up.
• Talented team: work alongside experienced product, sales and engineering teams.
• Competitive advantage: an innovative platform with a differentiated value proposition in a high-growth market.
• International exposure: drive marketing strategy across multiple geographies and customer segments.
• Learning and development: a competitive professional development budget and access to industry conferences.

Who we are

Certinal is a consent and compliance platform. Enterprises use us to sign, gather consent and stay auditable across eSignature, healthcare consent and India's DPDP Act, in the systems their teams already work in.

We are part of Zycus, so we build at enterprise scale with the pace of a much smaller team. If you want work where security review, legal review and real regulatory deadlines are part of the craft rather than an obstacle to it, you will recognise this place.