Business Development Representative - US Bengaluru, India

Certinal Inc.; Bengaluru; Remote; INR 900,000 - 1,500,000; Full time

Job summary

Certinal is seeking a Business Development Representative to open and build a US healthcare pipeline from Bengaluru, coordinating with Account Executives across health systems, payers, provider groups and life sciences organisations. You will map buying committees, qualify opportunities, conduct multi-channel outreach, maintain accurate records in HubSpot, and help drive meetings and pipeline growth.

The role requires 3–6 years in SDR/BDR, healthcare SaaS experience, and a bachelor's degree,

Qualifications

• 3 to 6 years of SDR/BDR or inside sales experience in US accounts.
• At least 2 years in healthcare SaaS selling to providers, payers or life sciences.
• Proven success with cold calling and cold emailing US buyers in regulated industries.
• Excellent spoken English with a clear neutral accent and strong written communication.
• Bachelor's degree in any discipline.

Responsibilities

• Lead generation across calls, email and LinkedIn into US target accounts during US hours.
• Map buying committees and qualify on current processes and consent volume.
• Build and maintain target account lists across health systems and payers.
• Identify where eSignature and eConsent tools fall short.
• Keep HubSpot records accurate and run multi-touch cadences.
• Collaborate with Marketing on inbound and events follow-up.
• Meet or exceed monthly and quarterly qualified meetings and pipeline targets.
• Stay current on US healthcare regulation and EHR developments.

Skills

Cold calling

Cold emailing

English proficiency

US healthcare knowledge

Target-driven

Communication skills

Education

Bachelor's degree

Tools

HubSpot CRM

Sales engagement tools

Job description

Business Development Representative - US

About the role

Open and build pipeline across the United States healthcare market, mapping buying committees and creating opportunities for our Account Executives across health systems, payers, provider groups and life sciences organisations. US healthcare buyers carry HIPAA obligations, 21 CFR Part 11 requirements in clinical and research settings, CMS interoperability mandates, and consent workflows that still sit outside their EHR. Your job is to find the organisations carrying that burden, reach the right stakeholders and earn the first meeting. The position is based out of India and works US business hours, and it suits 3 to 6 years in SDR, BDR or inside sales, including at least 2 years in healthcare SaaS.

What you will do

• Lead generation: run multi-channel outbound across calls, email and LinkedIn into US target accounts during US business hours.
• Prospecting and qualification: map buying committees across CIO, CMIO, VP Revenue Cycle, Chief Compliance Officer, Privacy Officer and Clinical Informatics, and qualify on current process and consent volume.
• Account research: build and maintain target account lists across health systems, integrated delivery networks, payers, physician groups, life sciences and clinical research organisations.
• Competitive discovery: establish which eSignature and eConsent tools an account currently uses, and where those tools fall short.
• Pipeline management: keep lead, contact and activity data accurate in HubSpot and run disciplined multi-touch cadences.
• Collaboration: work with Marketing on inbound, webinar and conference follow-up, and report back on what messaging lands.
• Targets: consistently meet or exceed monthly and quarterly targets for qualified meetings and pipeline created.
• Market research: stay current on US healthcare regulation, EHR ecosystem developments and competitor positioning.

What we are looking for

• 3 to 6 years of SDR, BDR or inside sales experience selling into United States accounts.
• At least 2 years of that in healthcare SaaS, selling to providers, payers or life sciences organisations.
• Demonstrated success cold calling and cold emailing US buyers in a regulated industry.
• Excellent spoken English with a clear, neutral accent, and strong written communication.
• Working familiarity with the US healthcare landscape, including providers, payers and the role of HIPAA.
• Hands-on experience with a CRM such as HubSpot and a sales engagement or sequencing tool.
• Comfortable working US business hours on a sustained basis.
• Strong objection handling, discovery questioning and rapport building.
• Self-motivated, target-oriented and resilient in a high-activity environment.
• A bachelor's degree in any discipline.

Nice to have

• Prior experience selling eSignature, eConsent, clinical documentation or healthcare IT software.
• Familiarity with EHR platforms such as Epic or Oracle Cerner and where they sit in a health system stack.
• Exposure to 21 CFR Part 11, SOC 2 or other compliance-driven sales conversations.
• Experience supporting an enterprise or strategic account sales motion.
• A public speaking background.
• Open a market: help build the US motion from an early stage rather than joining a running machine.
• Enterprise deals: multi-stakeholder health system and payer accounts with real deal size.
• Clear path forward: defined progression into Account Executive or Senior BDR based on performance.
• Direct leadership access: short feedback loops with senior sales and marketing leadership.
• Learning and development: a professional development budget and access to industry conferences.

Who we are

Certinal is a consent and compliance platform. Enterprises use us to sign, gather consent and stay auditable across eSignature, healthcare consent and India's DPDP Act, in the systems their teams already work in.

We are part of Zycus, so we build at enterprise scale with the pace of a much smaller team. If you want work where security review, legal review and real regulatory deadlines are part of the craft rather than an obstacle to it, you will recognise this place.