Director - Portfolio Marketing

UnitedHealth Group; Gurgaon; On-site; INR 700,000 - 1,000,000; Full time

Job summary

UnitedHealth Group in Gurgaon, India, seeks an experienced portfolio marketing leader to drive strategy and value propositions across portfolios. You will translate business priorities into actionable marketing plans, lead cross-functional teams, and communicate executive-ready recommendations to stakeholders.

The role requires strong storytelling, data-driven decision making, and a track record of improving marketing effectiveness in complex enterprise environments.

Qualifications

• Bachelor's degree required.
• 12+ years of experience in portfolio marketing or related roles.
• Experience developing portfolio-level value stories and strategic messaging.
• Experience leading cross-functional marketing initiatives across multiple stakeholders.

Responsibilities

• Lead portfolio-level marketing initiatives and develop value narratives.
• Translate business priorities into actionable marketing strategies.
• Provide executive-ready recommendations to stakeholders and drive accountability.

Skills

Portfolio marketing

Brand strategy

Executive communication

Cross-functional leadership

Marketing analytics

Stakeholder management

Strategic storytelling

Education

Master's degree or MBA

Job description

Job Description:

• functionalinitiativeswithsolidoperatingdiscipline,executive-readycommunication,cleardecisionsupport,andaccountabilityformeasurableprogressagainstportfoliostrategygoals
• Complywiththetermsandconditionsoftheemploymentcontract,companypoliciesandprocedures,andanyandalldirectives(suchas,butnotlimitedto,transferand/orre-assignmenttodifferentworklocations,changeinteamsand/orworkshifts,policiesinregardstoflexibilityofworkbenefitsand/orworkenvironment,alternativeworkarrangements,andotherdecisionsthatmayariseduetothechangingbusinessenvironment).TheCompanymayadopt,varyorrescindthesepoliciesanddirectivesinitsabsolutediscretionandwithoutanylimitation(impliedorotherwise)onitsabilitytodoso

RequiredQualifications:

• Bachelorsdegree
• 12+yearsofexperienceinportfoliomarketing,productmarketing,brandstrategy,valuepropositiondevelopment,integratedmarketingstrategy,enterprisemarketing,businessstrategy,marketingcommunications,orrelatedmarketingleadershiproles
• Experiencedevelopingportfolio-levelvaluestories,productorservicenarratives,strategicmessagingframeworks,valuepropositionmodels,orbusinessinitiativenarrativesinacomplexenterpriseenvironment
• Experienceleadingcross-functionalmarketingorbusinessstrategyinitiativesacrossproduct,businessleadership,communications,salesenablement,content,creative,analytics,legal,compliance,andmarketingstakeholdergroups
• Experiencetranslatingbusinesspriorities,audienceinsights,productroadmaps,marketsignals,competitivedynamics,andbrandhealthindicatorsintoactionablemarketingstrategiesandexecutive-readyrecommendations
• Experienceapplyingdata,audienceinsights,brandmetrics,marketintelligence,andperformancesignalstoinformstrategicrecommendationsandimprovemarketingeffectiveness
• Experienceleadingpeopleanddevelopinghigh-performingteamsinacollaborative,fast-movingenvironment
• Solidunderstandingofportfoliopositioning,audiencesegmentation,productandservicedifferentiation,valuemessaging,strategicstorytelling,searchanddigitalpresence,contentstrategy,andmarketingactivationplanning
• Demonstratedabilitytooperateeffectivelyinacomplex,matrixedorganizationwithmultiplebusinesslines,executivestakeholders,regulatedrequirements,andcompetingpriorities
• Demonstratedsolidexecutivecommunication,stakeholdermanagement,andinfluencingskills,withtheabilitytosimplifycomplexityandconnectstrategytoaction
• Provenabilitytoleadthroughinfluence,buildalignmentacrossseniorstakeholders,improveoperatingdiscipline,anddriveaccountabilityformeasurableresults

PreferredQualifications:

• MastersdegreeorMBA
• Healthcare,pharmacy,pharmacybenefitmanagement,payer,provider,consumerhealth,pharma,regulatedenterprise,orsimilarlycomplexindustryexperience
• Experiencedevelopingnewproduct,newbusiness,transformation,enterprisenarrative,orportfoliostrategyinitiatives
• Experiencewithbrandtracking,brandhealthanalysis,audienceresearch,competitiveintelligence,searchinsights,contenteffectiveness,marketingmeasurement,orstrategicplanningprocesses
• Experiencebuildingscalablemarketingtools,contenthubs,playbooks,frameworks,orenablementresourcesusedacrossmultipleteamsoraudiences
• Experienceleadinginitiativesinregulatedenvironmentswithlegal,privacy,compliance,consent,andcommunicationrequirements
• ExperiencewithAI-enabledmarketing,searchvisibility,insightsynthesis,syntheticaudiencetesting,oremergingtechnologyapplicationsinmarketingstrategy

AtUnitedHealthGroup,ourmissionistohelppeoplelivehealthierlivesandmakethehealthsystemworkbetterforeveryone.Webelieveeveryone-ofeveryrace,gender,sexuality,age,locationandincome-deservestheopportunitytolivetheirhealthiestlife.Today,however,therearestillfartoomanybarrierstogoodhealthwhicharedisproportionatelyexperiencedbypeopleofcolor,historicallymarginalizedgroupsandthosewithlowerincomes.Wearecommittedtomitigatingourimpactontheenvironmentandenablinganddeliveringequitablecarethataddresseshealthdisparitiesandimproveshealthoutcomes-anenterprisepriorityreflectedinourmission.

Requirements: