Director - Portfolio Marketing

Optum India; Bengaluru; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

UnitedHealth Group is seeking a senior leader to drive portfolio marketing across complex enterprise environments from Bengaluru. You will shape value propositions, stories, and messaging while guiding cross-functional teams across product, leadership, communications, sales enablement, and analytics to deliver strategic marketing programs.

The role demands executive-level communication, deep stakeholder collaboration, and the ability to translate data and market signals into actionable marketing

Qualifications

• Bachelor's degree
• 12+ years of experience in portfolio marketing, product marketing, brand strategy, value proposition development, integrated marketing strategy, enterprise marketing, business strategy, marketing communications, or related marketing leadership roles
• Experience developing portfolio-level value stories, product or service narratives, strategic messaging frameworks, value proposition models, or business initiative narratives in a complex enterprise environment
• Experience leading cross-functional marketing or business strategy initiatives across product, business leadership, communications, sales enablement, content, creative, analytics, legal, compliance, and marketing stakeholder groups
• Experience translating business priorities, audience insights, product roadmaps, market signals, competitive dynamics, and brand health indicators into actionable marketing strategies and executive-ready recommendations
• Experience applying data, audience insights, brand metrics, market intelligence, and performance signals to inform strategic recommendations and improve marketing effectiveness
• Experience leading people and developing high-performing teams in a collaborative, fast-moving environment
• Solid understanding of portfolio positioning, audience segmentation, product and service differentiation, value messaging, strategic storytelling, search and digital presence, content strategy, and marketing activation planning
• Demonstrated ability to operate effectively in a complex, matrixed organization with multiple business lines, executive stakeholders, regulated requirements, and competing priorities
• Demonstrated solid executive communication, stakeholder management, and influencing skills, with the ability to simplify complexity and connect strategy to action
• Proven ability to lead through influence, build alignment across senior stakeholders, improve operating discipline, and drive accountability for measurable results

Skills

Portfolio marketing

Product marketing

Brand strategy

Value proposition development

Integrated marketing strategy

Enterprise marketing

Marketing leadership

Executive-ready messaging

Strategic storytelling

Stakeholder management

Influencing skills

Data-driven marketing

Education

Bachelor's degree

Master's degree or MBA

Job description

• functional initiatives with solid operating discipline, executive-ready communication, clear decision support, and accountability for measurable progress against portfolio strategy goals
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
  

Required Qualifications

• Bachelor's degree
• 12+ years of experience in portfolio marketing, product marketing, brand strategy, value proposition development, integrated marketing strategy, enterprise marketing, business strategy, marketing communications, or related marketing leadership roles
• Experience developing portfolio-level value stories, product or service narratives, strategic messaging frameworks, value proposition models, or business initiative narratives in a complex enterprise environment
• Experience leading cross-functional marketing or business strategy initiatives across product, business leadership, communications, sales enablement, content, creative, analytics, legal, compliance, and marketing stakeholder groups
• Experience translating business priorities, audience insights, product roadmaps, market signals, competitive dynamics, and brand health indicators into actionable marketing strategies and executive-ready recommendations
• Experience applying data, audience insights, brand metrics, market intelligence, and performance signals to inform strategic recommendations and improve marketing effectiveness
• Experience leading people and developing high-performing teams in a collaborative, fast-moving environment
• Solid understanding of portfolio positioning, audience segmentation, product and service differentiation, value messaging, strategic storytelling, search and digital presence, content strategy, and marketing activation planning
• Demonstrated ability to operate effectively in a complex, matrixed organization with multiple business lines, executive stakeholders, regulated requirements, and competing priorities
• Demonstrated solid executive communication, stakeholder management, and influencing skills, with the ability to simplify complexity and connect strategy to action
• Proven ability to lead through influence, build alignment across senior stakeholders, improve operating discipline, and drive accountability for measurable results
  

Preferred Qualifications

• Master's degree or MBA
• Healthcare, pharmacy, pharmacy benefit management, payer, provider, consumer health, pharma, regulated enterprise, or similarly complex industry experience
• Experience developing new product, new business, transformation, enterprise narrative, or portfolio strategy initiatives
• Experience with brand tracking, brand health analysis, audience research, competitive intelligence, search insights, content effectiveness, marketing measurement, or strategic planning processes
• Experience building scalable marketing tools, content hubs, playbooks, frameworks, or enablement resources used across multiple teams or audiences
• Experience leading initiatives in regulated environments with legal, privacy, compliance, consent, and communication requirements
• Experience with AI-enabled marketing, search visibility, insight synthesis, synthetic audience testing, or emerging technology applications in marketing strategy
  

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.