Senior Manager - Growth and Retention

UnitedHealth Group; Gurugram District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Optum, a part of UnitedHealth Group, is a global organization delivering care aided by technology to help millions live healthier lives. The role supports audience growth and retention marketing campaigns across channels, coordinating planning, content, QA, and performance reporting with cross-functional teams.

You will translate insights into practical briefs, maintain trackers, and drive improvements in engagement and activation.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 10+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, content operations, or related roles.
• Experience supporting multi-channel marketing campaigns across digital, email, web, direct mail, social, CRM, or related channels.
• Proven organizational and project coordination skills with ability to manage multiple tasks, deadlines, approvals, and inputs.
• Proven writing, editing, proofreading, and communication skills with attention to brand, accuracy, accessibility, and compliance.
• Proven ability to work with campaign performance data, engagement metrics, dashboards, or status reporting to support optimization.
• Proven collaborative partner with experience working across creative, content, analytics, product, operations, legal, privacy, compliance, and channel teams.
• Proven detail-oriented, proactive, and able to operate in a fast-paced, matrixed environment.

Responsibilities

• Support execution of audience-specific growth and retention marketing campaigns across channels.
• Assist with campaign planning, content coordination, routing, approvals, QA, launch readiness, and performance reporting.
• Translate audience insights, journey needs, value propositions, and campaign objectives into practical deliverables and briefs.
• Coordinate with content, creative, analytics, marketing operations, product, business, legal, privacy, compliance, and channel partners to track tasks and approvals.
• Support audience segmentation, personalization, testing, link tracking, UTM/QR needs, accessibility.
• Monitor campaign performance and prepare summary updates for managers and stakeholders.
• Maintain project trackers, status documents, calendars, asset inventories, and approval records.
• Assist in identifying audience barriers and opportunities to improve conversion and retention.
• Support process improvements, reusable playbooks, templates, and AI-enabled workflows with governance.
• Manage multiple assignments with clear communication and timely follow-through.
• Comply with all company policies, procedures, and business directives.

Skills

Project coordination

Content operations

CRM marketing

Digital marketing

Stakeholder management

Copywriting

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

CRM platforms

Marketing automation

Analytics dashboards

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Support execution of audience specific growth and retention marketing campaigns, lifecycle programs, communication plans, and engagement initiatives across assigned audiences and business priorities
• Assist with campaign planning, briefing, content coordination, routing, approvals, QA, launch readiness, and performance reporting for digital, email, mobile, web, direct mail, CRM, paid/owned, provider-facing, contact center, pharmacy, and lifecycle channels
• Help translate audience insights, journey needs, value propositions, and campaign objectives into practical deliverables, timelines, creative briefs, content inputs, and activation checklists
• Coordinate with content, creative, analytics, marketing operations, product, business, legal, privacy, compliance, and channel partners to track tasks, dependencies, feedback, and approvalsSupport audience segmentation, personalization, testing, link tracking, UTM/QR needs, accessibility
• Monitor campaign and journey performance, gather KPI inputs, identify early learnings, and prepare summary updates for managers and stakeholders
• Maintain project trackers, status documents, campaign calendars, asset inventories, approval records, and other operating artifacts
• Assist in identifying audience barriers, engagement gaps, content needs, and opportunities to improve conversion, activation, digital adoption, utilization, or retention influence
• Support process improvements, reusable playbooks, templates, and AI-enabled workflows with appropriate human review and governance
• Manage multiple assignments with attention to detail, clear communication, and timely follow-through
• Comply with all applicable Company policies, procedures, and business directives, changes including those relating to work location, team assignments, work schedules, and flexible work arrangements

Required Qualifications:

• Bachelor's degree in marketing, communications, business, or related field
• 10+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, content operations, or related roles
• Experience supporting multi-channel marketing campaigns, communication programs, or lifecycle initiatives across digital, email, web, direct mail, social, CRM, or related channels
• Proven solid organizational and project coordination skills, with the ability to manage multiple tasks, deadlines, approvals, and stakeholder inputs
• Proven solid writing, editing, proofreading, and communication skills with attention to brand, accuracy, accessibility, and compliance requirements
• Proven ability to work with campaign performance data, engagement metrics, audience insights, dashboards, or status reporting to support optimization recommendations
• Proven collaborative partner with experience working across creative, content, analytics, product, operations, marketing operations, legal, privacy, compliance, and channel teams
• Proven detail-oriented, proactive, and comfortable operating in a fast-paced, matrixed environment

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.