Director of Product Design, Partnerships

Ethos; Bengaluru; Hybrid; INR 4,500,000 - 7,500,000; Full time

Job summary

Ethos in Bengaluru is seeking a Director of Product Design to lead and elevate design for its Partnerships and Platform teams, guiding onboarding, quoting, applications, and sales experiences for agents and agencies.

You will mentor a small design team, partner with Research and Product to shape roadmaps, and collaborate across Marketing to craft end-to-end journeys that drive business impact and customer delight.

Qualifications

• 10+ years of product design (UX) experience, including several years leading multi-person design teams.
• 2+ years of start-up experience requiring fast decision making and ability to evaluate ambiguous product problems with a mix of intuition, user experience, and measurement.
• Experience working on B2B2C, gig economy, and products serving a range of company sizes.
• Proven ability to design for complex, decision-heavy user journeys in industries like fintech, healthtech, or insuretech.
• Strong understanding of conversion optimization, user motivation, and behavior design principles.
• Proven ability to build and lead high performing teams.
• A portfolio showcasing strong visual, interaction design, and storytelling craft alongside compelling impact delivered for past businesses and their customers.

Responsibilities

• Lead design for Partnerships and Platform — covering agent onboarding and activation, quoting, applications, and sales, agent growth and retention, compensation, enterprise/agency management, partner integrations, insurance product expansion, underwriting, payments experiments, and more.
• Lead, mentor, and grow a small but mighty team of product designers.
• Work closely with Research to discover and prioritize meaningful opportunities that improve business outcomes and agent success — collaborating with Product and Leadership to shape roadmaps.
• Work crossfunctionally with Marketing, Lifecycle Marketing, Performance Creative and Brand to shape compelling and connected end-to-end journeys for agents and agencies and their clients across segments, needs and products.
• Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.
• Serve as Design Site Leader for Ethos India — Raise the bar for the design practice globally.

Skills

Product design

UX leadership

Team management

B2B2C

Startup experience

Conversion optimization

Portfolio

User research

Job description

Director of Product Design, Partnerships

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the Role:

We’re looking for a Director of Product Design to lead and elevate design for Ethos’s Partnerships business and Platform teams.Buying life insurance is one of the most important financial decisions a family can make. The vast majority of families complete this purchase with the facilitation of an agent. For the last hundred years this process was dominated by paper-heavy, multi-week purchase flows that made selling and buying life insurance a pain. Today, Ethos is giving them modern digital tooling to transform that. Ethos’s Partnerships Business is our B2B2C channel that gives independent insurance agents and insurance agencies a digital-first platform, automated underwriting infrastructure, and multiple insurance offerings that help them serve their clients faster and grow their business. As the head of design for Ethos’ Partnership and Platforms you will have a direct opportunity to shape how design helps agents and their customers achieve their goals. This is a role with broad surface area and ideal for someone with the interest and versatility to work across a wide range of domains including agent onboarding and activation, quoting, applications, and sales, agent growth and retention, compensation, enterprise/agency management, partner integrations, insurance product expansion, underwriting, payments and more — all of which have direct or indirect impact on the end-customer experience. This role combines an eye for craft, strategic vision, team management, with hands‑on design and product building excellence. You’ll champion intentional, intuitive, and strategic product experiences, compelling storytelling, and measurable business impact — and will help make Ethos the most trusted and user-friendly life insurance experience in the world for agents and their clients.

Duties and Responsibilities:

• Lead design for Partnerships and Platform — covering agent onboarding and activation, quoting, applications, and sales, agent growth and retention, compensation, enterprise/agency management, partner integrations, insurance product expansion, underwriting, payments experiments, and more.
• Lead, mentor, and grow a small but mighty team of product designers.
• Work closely with Research to discover and prioritize meaningful opportunities that improve business outcomes and agent success — collaborating with Product and Leadership to shape roadmaps.
• Work crossfunctionally with Marketing, Lifecycle Marketing, Performance Creative and Brand to shape compelling and connected end-to-end journeys for agents and agencies and their clients across segments, needs and products.
• Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.
• Serve as Design Site Leader for Ethos India — Raise the bar for the design practice globally.

Qualifications:

• 10+ years of product design (UX) experience, including several years leading multi-person design teams.
• 2+ years of start-up experience requiring fast decision making and ability to evaluate ambiguous product problems with a mix of intuition, user experience, and measurement.
• Experience working on B2B2C, gig economy, and products serving a range of company sizes.
• Proven ability to design for complex, decision-heavy user journeys in industries like fintech, healthtech, or insuretech.
• Strong understanding of conversion optimization, user motivation, and behavior design principles.
• Proven ability to build and lead high performing teams.
• A portfolio showcasing strong visual, interaction design, and storytelling craft alongside compelling impact delivered for past businesses and their customers.

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Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.