Director of Marketing & Communication

Accorhotel; Udaipur District; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Heartist Benefits

Academy Accor learning programs

Job summary

Raffles Udaipur is seeking an accomplished Director of Marketing & Communication to lead our marketing and communications initiatives in Udaipur, India. You will oversee the development and execution of comprehensive marketing strategies, manage brand positioning, and drive organizational communications, building high-performing teams.

The ideal candidate has 8+ years in marketing and communications, strong leadership, and a track record of data-driven campaigns across digital, social, and

Qualifications

• 8+ years in marketing/communications with at least 3 years in a director-level role
• Proven ability to develop and execute strategic marketing plans and multi-channel campaigns
• Strong background in brand management and corporate communications strategy
• Experience leading high-performing marketing teams and driving ROI
• Proficient in digital marketing, social media, SEO/SEM, and marketing automation tools
• Budget management, financial planning, and resource allocation experience
• Excellent written and verbal communication with strong stakeholder management
• Crisis communication and reputation management experience

Responsibilities

• Develop and execute strategic marketing plans that align with objectives and drive revenue growth
• Lead, mentor, and manage a diverse marketing and communications team
• Oversee brand strategy, positioning, and cross-channel messaging
• Design and implement multi-channel campaigns across digital, social, content, and traditional marketing
• Analyze performance metrics and ROI to optimize campaigns
• Manage marketing budgets and allocate resources effectively
• Develop corporate communication strategies, including internal communications and PR
• Build relationships with external partners, media, and stakeholders
• Collaborate with sales, product, and operations for alignment
• Stay current with industry trends and marketing technology

Skills

Strategic marketing

Brand management

Multi-channel campaigns

Marketing analytics

ROI analysis

Digital marketing

SEO/SEM

CRM tools

Budget management

Stakeholder management

Crisis communications

Project management

Event management

Video marketing

Tools

CRM platforms

Marketing automation

Google Analytics

Job description

Raffles Udaipur opened in 2021, its ornamental gardens, tumbling fountains and stately Indo-Saracenic architecture describing a love story between India and the West. Set on a 21-acre private island rich with birdlife and exotic flora and fauna, this contemporary reimagining of a country mansion is the first Raffles hotel in India.

Just 20 minutes from the airport, Raffles Udaipur spans a private island and serene lakeshore. Begin your journey with a graceful boat ride, guided by migratory birds. Discover 101 Rooms and Suits on Island and 36 rooms and suits on Lakeshore, 10 dining experiences, two pools, wellness rituals, and the timeless care of the Raffles Butler.

Job Description

We're looking for an accomplished Director of Marketing & Communication to lead our marketing and communications initiatives in Udaipur, India. In this strategic leadership role, you will oversee the development and execution of comprehensive marketing strategies, manage brand positioning, and drive organizational communication efforts. The ideal candidate will be a visionary leader with a proven track record of building high-performing teams and delivering measurable business results through innovative marketing programs.

• Develop and execute strategic marketing plans that align with organizational objectives and drive revenue growth
• Lead, mentor, and manage a diverse marketing and communications team, fostering a collaborative and innovative work environment
• Oversee brand strategy, positioning, and management across all channels to ensure consistent messaging and market presence
• Design and implement multi-channel marketing campaigns, including digital, social media, content, and traditional marketing initiatives
• Analyze marketing performance metrics and ROI to optimize campaigns and inform data-driven decision-making
• Manage marketing budgets and allocate resources effectively to maximize campaign impact and organizational efficiency
• Develop and execute corporate communication strategies, including internal communications, public relations, and stakeholder engagement
• Build and maintain relationships with external partners, media outlets, and key stakeholders to enhance organizational reputation
• Customize marketing programs to address market trends, competitive landscape, and evolving customer needs
• Lead crisis communication management and develop protocols to protect organizational reputation during challenging situations
• Collaborate with cross-functional teams including sales, product, and operations to ensure marketing alignment with business goals
• Stay current with industry trends, emerging technologies, and best practices in marketing and communications

Qualifications

• 8+ years of progressive experience in marketing and communications roles, with at least 3 years in a director-level or equivalent leadership position
• Proven expertise in developing and executing strategic marketing plans and multi-channel marketing campaigns
• Strong background in brand management, positioning, and corporate communications strategy
• Demonstrated experience leading, building, and managing high-performing marketing teams
• Advanced proficiency in marketing analytics, data interpretation, and ROI analysis
• Solid understanding of digital marketing, including social media marketing, SEO/SEM, and marketing automation platforms
• Experience with budget management, financial planning, and resource allocation
• Excellent written and verbal communication skills with the ability to articulate complex ideas clearly
• Strong stakeholder management and relationship-building capabilities
• Proficiency in CRM platforms and marketing technology tools
• Experience in crisis communication and reputation management
• Demonstrated ability to think strategically while executing tactically
• Strong organizational and project management skills with attention to detail
• Ability to work collaboratively across departments and influence without direct authority
• Knowledge of market research methodologies and competitive analysis
• Preferred: Experience in event management and video marketing

Additional Information

• An opportunity to be with world’s preferred hospitality company
• Captivating and rewarding experience working alongside passionate professionals
• Range of exclusive Heartist Benefits
• Develop your talent through learning programs by Academy Accor.

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