Director - Growth Marketing

Darwinbox Digital Solutions Pvt. Ltd.; Gurgaon; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

MobiKwik is seeking a hands-on, strategic Growth Marketing leader to own acquisition and retention across the MobiKwik App, spanning Payments, Lending and Investments. This role is a front-row, revenue-driving position with responsibility for strategy and execution.

The candidate will own end-to-end growth, build a Growth Center of Excellence, and align growth plans with CAC, LTV and P&L impact, while leading a team and collaborating with Product, Data, Risk & Compliance.

Qualifications

• 12+ years in growth marketing with proven acquisition and retention impact.
• MBA from a Tier 1 institute.
• Hands-on with major growth and analytics platforms (Google, Meta, CleverTap, Branch).
• Experience building and leading teams in fintech or consumer tech.
• Ability to connect strategy to revenue outcomes in a regulated fintech environment.

Responsibilities

• Own the end-to-end growth charter across the MobiKwik App.
• Build and run a Growth Center of Excellence with tailored frameworks for each business unit.
• Tie growth spend and funnel metrics to CAC, LTV and P&L impact.
• Lead Acquisition Lead and Retention Lead and scale the team while coaching.

Skills

Growth marketing

Acquisition

Retention

Analytics

Leadership

Team management

Strategic planning

Education

MBA from Tier 1 Institute

Tools

Google

Meta

CleverTap

Branch

Job description

MobiKwik is looking for a hands-on, strategicGrowth Marketing leader to own acquisition & retention across the MobiKwikApp, spanning Payments, Lending & Investments. It is a front-row,revenue-driving role for someone equally comfortable setting strategy &running execution.

What You’ll Do

Own Growth Strategy

• Ownthe end-to-end growth charter - acquisition, activation, retention and referral- across the MobiKwik App, translated into app-level goals (MAU, DAU, MTU, DTUetc) and metrics tailored to Payments, Lending and Investments.
• Buildand run a Growth Center of Excellence with frameworks suited to each businessunit, rather than a single generic app-level dashboard.
• Connectsgrowth spend and funnel metrics to CAC, LTV and P&L impact, not justengagement metrics viewed in isolation.
• Sit in business reviews as a revenue co-owner - accountable for outcomes, not just top-of-funnel volume.

Build Experimentation, Analytics & Martech Capability

• Setup a structured testing framework (e.g. ICE or PIE prioritization) to runacquisition, activation and retention experiments across channels.
• Ownthe growth martech and analytics stack (e.g. Google, Meta, CleverTap, Branch,Marketing tools) and the dashboards used to report performance to leadership ona regular cadence.
• Trackcompetitive and market shifts in fintech and consumer tech, and translate theminto channel and product bets.

Lead & Scale the Team

• Leadan Acquisition Lead & a Retention Lead directly; grow the team from itscurrent size of 3 to 4–6 as each lead builds out their own pod.
• Setgoals, coach, and build a hands-on, high-performance culture within the growthteam.
• Partnerclosely with Product, Data/Analytics, Risk & Compliance and business-unitheads to align growth plans with business priorities.

What We’re Looking For

Experience

• 12+years of overall experience, with a significant portion in growth marketing(acquisition and retention), ideally at a well-known internet, fintech orhigh-growth consumer tech company.
• MBAfrom a Tier 1 institute.
• Hands-oncommand of major growth and analytics platforms (Google, Meta, CleverTap,Branch etc) and a demonstrated track record of moving MAU/DAU across multipleproduct lines or business units.
• Atrack record of building and leading teams, including managers who in turnbuild out their own teams.

Strategic & Leadership Abilities

• Convertsa dynamic mandate into a clear, prioritized roadmap that balances near-termwins with a multi-quarter agenda.
• Executivepresence to represent growth strategy and results to founders, the leadershipteam and, where relevant, Board and investor audiences.
• Ableto influence Product, Data, Risk & Compliance and business-unit headswithout direct authority, inside a regulated fintech environment.
• Makesresource-allocation trade-offs across competing business lines based on ROI andbusiness priority.
• Buildsfor succession -designs the Growth CoE and team structure so it outlasts anysingle campaign or leader.
• Anindependent, self-driven operator, comfortable setting strategy with minimaloversight while staying close enough to execution to unblock it.