Director – Enrolment & Marketing

Gian Jyoti Global School - India; Mohali; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Gian Jyoti Global School in Mohali, Punjab, on campus, is seeking a senior leader to head Enrolment and Marketing for the K-12 school and its associated institute.

You will own admissions and marketing end‑to‑end, build a data‑driven function, manage budgets and staff, and drive pre‑launch activities for new campuses, reporting directly to the Chairman.

Qualifications

• 10+ years in admissions, enrolment or education marketing with at least 4 years leading the function.
• Experience building or rebuilding an admissions department with SOPs and a CRM rollout.
• Fluent in English and Hindi; comfortable working with a founder-led group.

Responsibilities

• Own admissions and marketing for both the school and institute, building a data‑driven function.
• Manage budgets, new positions and major decisions with the Chairman.
• Lead enrolment planning, campaigns, campus tours and open houses.
• Develop and implement the playbook for new campuses and pre‑launch admissions.

Skills

Admissions leadership

Education marketing

Strategic planning

Stakeholder management

Education

MBA

Graduate degree

Tools

Admissions CRM

Job description

Location: Mohali, Punjab (on campus) Reports to: Chairman

Experience: 10+ years in admissions, enrolment or education marketing, including 4+ years leading the function

Compensation: No bar for the right candidate

Gian Jyoti Global School & Gian Jyoti Institute of Management and Technology

About us

Gian Jyoti has been educating families in the Tricity since 1973. Gian Jyoti Global School is a CBSE-affiliated K-12 school of about 1,900 students in Phase 2, Mohali, and our management and technology institute serves students across the region. The group is now growing and plans to open new campuses.

Position: Director – Enrolment & Marketing

Location: Mohali, Punjab (on campus) Reports to: Chairman

Experience: 10+ years in admissions, enrolment or education marketing, including 4+ years leading the function

Compensation: No bar for the right candidate

Gian Jyoti Global School & Gian Jyoti Institute of Management and Technology

The role

We are bringing the admissions teams of our school and our institute together into one department, as the two admission seasons run back to back. We are looking for a senior leader to own admissions and marketing for both, build the department into a professional, data-driven function, and take that playbook to our new campuses.

You will report directly to the Chairman and have full ownership of the department, with the autonomy to run it day to day. Budgets, new positions and other major decisions are agreed with the Chairman.

Scope: School (K-12) admissions are the primary focus of the role, alongside leadership of college admissions.

Key responsibilities

Enrolment planning

• Prepare the annual enrolment plan and forecast by grade and programme; track it weekly and act early on gaps.
• Track competitors, fees and catchment trends, and turn them into recommendations for management.

Admissions operations

• Own the full admissions process for both institutions, from enquiry to joining.
• Finalise the admissions SOPs, test them on the ground and make sure they are followed.
• Set the counselling and tele-calling framework for each grade and programme, and approve the scripts your team builds on it.
• Set standards for campus tours, front desk and parent hospitality.
• Run open houses, admission events and education fairs; build outreach to schools for college admissions.
• Administer scholarships and concessions within the approved policy.
• Ensure admissions follow board, university and statutory norms, and that applicant data is handled under the Digital Personal Data Protection Act.
• Hand new students over smoothly to academics, and own early-withdrawal and first-year retention numbers.

Marketing and brand

• Prepare the annual marketing plan and budget for both institutions, and measure return as cost per admission by channel.
• Protect and develop the brand: guidelines, prospectus, brochures, website and signage.
• Run digital campaigns and the content calendar across social media, website, WhatsApp and email.
• Manage online reviews, reputation and media relations, and support management on sensitive communications.
• Build parent referral, alumni and testimonial programmes.
• Manage external marketing partners and review their performance.

Team, systems and growth

• Own the admissions CRM, its data, dashboards and reporting.
• Lead, train and grow the admissions and marketing team, and set its targets and incentives.
• Report admissions and marketing performance to management every week.
• Document the department’s systems as a playbook for new campuses, and lead pre‑launch admissions for them.

Who we are looking for

Must have

• 10+ years in admissions, enrolment or education marketing, with at least 4 years leading the function against targets.
• A track record of building or rebuilding an admissions department, not only running an existing one. You should be able to show what you built: SOPs, a CRM rollout, a team.
• Experience running admissions on a CRM, and the ability to quote your funnel numbers: enquiries, conversion and cost per admission.
• Experience managing marketing budgets and agencies, and being accountable for return.
• Comfort working closely with a founder-led group: hands-on, quick decisions and direct access to leadership.
• Graduate, fluent in English and Hindi.

Good to have

• Experience in a K-12 school chain (strongly preferred).
• Higher-education admissions experience.
• Experience launching admissions for a new campus.
• MBA; Punjabi.

What we offer

• A senior leadership role reporting directly to the Chairman, with real autonomy.
• Salary no bar for the right candidate.
• The chance to build the function from the ground up and lead it across new campuses as the group grows.
• A 50-year-old institution with a strong local name and the energy of a growing group.