Director - Creative Strategy & Marketing Campaigns

Nexera Design Group; India; Sur place; INR 1 800 000 - 3 200 000; Plein temps

Résumé du poste

Nexera Design Group is expanding its marketing function and seeking a senior leader to own communications and campaign strategy across lead generation, brand awareness, and recruitment content. You will define campaigns, determine target audiences, and translate strategy into briefs for designers and writers, guiding multi-channel execution on LinkedIn, Google, Meta, email, and more.

You will direct messaging, develop offers and CTAs, and shape recruitment storytelling to attract top talent

Qualifications

• 7+ years in marketing, creative strategy, campaign management, or brand communications.
• Demonstrated experience taking campaigns from concept to delivery with measurable results.
• Strong grasp of copywriting, audience targeting, and advertising psychology.
• Experience directing designers, copywriters, video editors, or other creative professionals.
• Enough fluency with digital channels and analytics to brief creative work and judge results.
• A portfolio of campaigns showing strategic ownership, creative direction, and measurable outcomes.

Responsabilités

• Define what each campaign is: the concept, the message, and the creative approach, across lead generation communications (copy and graphics), brand awareness, and the recruitment funnel
• Decide who each campaign must reach and ensure the creative speaks to that decision‑maker, not a generic audience
• Translate strategy into clear briefs for designers, copywriters, animators, and video editors, and plan how messaging and creative roll out across LinkedIn, Google, Meta, email, and other channels
• Own the messaging, voice, and standard for every outbound communication: ads, social posts, video, landing pages, and recruitment content
• Develop the offers, messaging, and calls to action behind lead generation campaigns, aligned with customer pain points
• Direct brand storytelling and industry content that builds credibility in the electrical construction industry
• Shape recruitment messaging that communicates culture, opportunity, and employee value to qualified candidates
• Review creative work against campaign objectives and give feedback that raises quality and consistency
• Own briefs, workflows, and deadlines so campaigns ship on schedule
• Measure the communication layer: engagement, creative performance, landing page conversion, applicant quality; A/B test messaging and creative
• Present results, insights, and recommendations to leadership

Connaissances

Marketing leadership

Campaign management

Brand communications

Copywriting

Analytics & digital channels

Outils

Adobe Creative Suite

LinkedIn

Google Ads

Meta Ads

CRM systems

Description du poste

Nexera is a growing engineering and technology group serving electrical contractors across the United States, with deep expertise in Electrical BIM/VDC for mission-critical and data center construction. We are expanding our marketing function and hiring a leader to take charge of how the brand communicates: the messaging and creative behind our lead generation, brand awareness, and recruitment campaigns.

About the Role

This role takes charge of communications and campaign strategy, with single-point accountability for what the brand communicates across advertising, social media, video, and recruitment content. You define what the campaigns are: the concept, the message, and the creative direction needed to deliver on expected goals.

We are looking for someone who can determine what campaigns to create, why they will work, how they should be executed, and how their success will be measured.

Key Responsibilities

• Define what each campaign is: the concept, the message, and the creative approach, across lead generation communications (copy and graphics), brand awareness, and the recruitment funnel
• Decide who each campaign must reach and ensure the creative speaks to that decision‑maker, not a generic audience
• Translate strategy into clear briefs for designers, copywriters, animators, and video editors, and plan how messaging and creative roll out across LinkedIn, Google, Meta, email, and other channels

Communications Ownership

• Own the messaging, voice, and standard for every outbound communication: ads, social posts, video, landing pages, and recruitment content
• Develop the offers, messaging, and calls to action behind lead generation campaigns, aligned with customer pain points
• Direct brand storytelling and industry content that builds credibility in the electrical construction industry
• Shape recruitment messaging that communicates culture, opportunity, and employee value to qualified candidates

Creative Direction & Delivery

• Review creative work against campaign objectives and give feedback that raises quality and consistency
• Own briefs, workflows, and deadlines so campaigns ship on schedule
• Measure the communication layer: engagement, creative performance, landing page conversion, applicant quality; A/B test messaging and creative
• Present results, insights, and recommendations to leadership

Required Qualifications

• 7+ years in marketing, creative strategy, campaign management, or brand communications
• Demonstrated experience taking campaigns from concept to delivery with measurable results
• Strong grasp of copywriting, audience targeting, and advertising psychology
• Experience directing designers, copywriters, video editors, or other creative professionals
• Enough fluency with digital channels and analytics to brief creative work and judge results
• A portfolio of campaigns showing strategic ownership, creative direction, and measurable outcomes

Preferred Qualifications

• Experience shaping messaging and creative for B2B lead generation, ideally in engineering, construction, technology, or specialized professional services
• Understanding of how paid channels (LinkedIn, Google, Meta) use creative and messaging, with enough fluency to brief, evaluate, and optimize rather than operate the platforms
• Recruitment marketing and employer branding experience