Digital Sales Manager - Subscription

Mentra Hr Services; Mumbai City; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Mentra Hr Services is seeking an experienced Manager Digital Sales to lead and scale the digital sales engine for our Subscription business. You will drive subscriber acquisition and revenue through online channels, coordinating website, email, and WhatsApp communications, and unlock cross-sell opportunities across other offerings.

You will collaborate with Design, Technology, and Product teams to optimize landing pages, campaigns, and product nudges that lift conversions while tracking

Qualifications

• 2+ years of experience in digital sales (preferably in financial services, wealth management, broking, or fintech).
• MBA from a reputed institute preferred.
• Experience in digital sales of financial products, especially subscriptions.
• Proven ability to promote and manage sales communication across websites, emails and WhatsApp.

Responsibilities

• Drive digital sales for the Subscription business and own revenue targets across online channels.
• Plan and run sales communications across the website, email campaigns, and WhatsApp to drive sign-ups and renewals.
• Build client segmentation to deliver the right message to the right user at the right time.
• Manage systems for digital sales (ad servers, email platforms, WhatsApp tools) and coordinate with partners to keep them running.
• Market internal products on social platforms and partner databases; close B2B subscription deals with brokers, distributors, and corporate partners.
• Identify and execute cross-sell opportunities across PMS, Investment Advisory, Research Analyst, and Subscription businesses.
• Collaborate with Design, Technology, and Product teams to deliver landing pages, campaigns, and nudges that improve conversions.
• Track campaign performance, share updates with leadership, and continuously test and optimize.
• Manage the digital sales budget and ensure efficient marketing spend.

Skills

Digital sales

Client segmentation

Cross-sell opportunities

Campaign optimization

Team collaboration

Education

MBA

Tools

Ad servers

Email platforms

WhatsApp tools

Job description

Role Overview:

We are looking for an experienced and growth-focused Manager Digital Sales to lead and scale the digital sales engine for our Subscription business. The role is responsible for driving subscriber acquisition and revenue through online channels, managing sales communication across the website, email, and WhatsApp, and unlocking cross-sell opportunities across our other businesses. The right candidate will be a hands-on operator who enjoys working closely with Design, Technology, and Product teams to grow the business.

Key Responsibilities:

• Drive digital sales for the Subscription business and own the overall revenue target across online channels.
• Plan and run sales communication across the website, email campaigns, and WhatsApp to drive new sign-ups and renewals.
• Build a clear client segmentation approach so that the right message reaches the right user at the right time.
• Manage the systems and processes used for digital sales – ad servers, email platforms, and WhatsApp tools – and work with partners to keep them running smoothly.
• Market internal products across social media platforms and partner databases; identify and close B2B subscription deals with brokers, distributors, and corporate partners.
• Identify and execute cross-sell opportunities across PMS, Investment Advisory, Research Analyst, and Subscription businesses to grow value from the same client.
• Work closely with the Design, Technology, and Product teams to deliver landing pages, campaigns, and product nudges that improve conversions.
• Track campaign performance, share regular updates with leadership, and continuously test and improve what works.
• Manage the digital sales budget and ensure efficient use of marketing spend.

Key Requirements:

• 2+ years of experience in digital sales, preferably in financial services, wealth management, broking, or fintech.
• MBA preferred from a reputed institute.
• Experience in digital sales of financial products is essential; preferred experience in digital sales of a subscription business.
• Proven ability to promote and manage sales communication across websites, email campaigns, and WhatsApp.
• Good understanding of client segmentation and how to use it to drive better sales outcomes.
• Deep understanding of systems and processes related to ad servers, email servers, and WhatsApp servers.
• Experience marketing internal products across social media platforms and databases, and the ability to close B2B subscription deals.
• Strong team player – comfortable working closely with Design, Technology, and Product teams.
• Good understanding of cross-sell opportunities across multiple businesses to the same client.
• Good understanding of capital markets and investment products (PMS, Mutual Funds, Subscription, Advisory) is an added advantage.
• Good verbal and written communication skills in English and Hindi; regional language proficiency is a plus.
• Self-motivated, result-oriented, and detail-oriented individual with a high level of ownership, accountability, and integrity.