Digital Media Specialist

Adform; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Health insurance ₹10,00,000 coverage

24 paid vacation days

Maternity leave 6 months

Paternity leave 2 weeks

Annual learning budget

Referral program

Global perks

Job summary

Adform India is seeking a Digital Media Specialist to support clients with campaign setup, troubleshooting and optimization. You will work with clients and internal teams to resolve issues and improve campaigns, taking ownership and contributing insights.

You will deepen your digital advertising expertise, develop consulting and stakeholder management skills, and help deliver campaigns effectively in a fast-paced environment.

Qualifications

• 1–2+ years in digital advertising, ad operations or similar role.
• Strong understanding of digital media concepts and programmatic buying.
• Analytical, curious, and able to investigate issues beyond quick fixes.
• Accountable, ownership-focused, and able to work independently.
• Fluent in English, written and spoken.

Responsibilities

• Own client requests end-to-end, handling questions, issues and escalations with a customer focus.
• Set up, manage and optimize campaigns in Adform platform to meet objectives.
• Troubleshoot campaign and platform issues and coordinate with tech teams.
• Provide guidance on Adform functionality, targeting, tracking and optimization.
• Analyze campaign performance and recommend data-driven optimizations.
• Collaborate with stakeholders across the organization to ensure proper ownership.

Skills

Digital advertising

Ad operations

Campaign management

Analytical thinking

Ownership mindset

Communication

Stakeholder management

Problem solving

English proficiency

Tools

DSP

Ad server

SSP

Help desk systems

Job description

About the Role and Team:

As a Digital Media Specialist, you will be responsible for supporting clients across campaign setup, troubleshooting, optimization and platform-related requests. You will work closely with clients and internal stakeholders to resolve issues, identify opportunities for improvement and ensure campaigns are delivered effectively.

As a Digital Media Specialist, you will be responsible for supporting clients across campaign setup, troubleshooting, optimization and platform-related requests. You will work closely with clients and internal stakeholders to resolve issues, identify opportunities for improvement and ensure campaigns are delivered effectively. This is a role for someone who is comfortable taking ownership, asking questions, sharing their perspective and finding solutions rather than simply following instructions. You will have the opportunity to deepen your digital advertising expertise while developing your consulting, communication and stakeholder management skills.

We hope you are ready to change the game! Be ready to:

• Own client requests from end-to-end, ensuring questions, issues and escalations are handled effectively, efficiently and with a strong customer focus.
• Set up, manage and optimize digital advertising campaigns in the Adform platform, ensuring campaign configurations align with client objectives and KPIs.
• Troubleshoot campaign and platform issues, investigate root causes, gather the information required for efficient resolution and collaborate with the relevant technical or product teams when needed.
• Provide guidance and consultancy to clients, helping them understand Adform functionality, campaign setup options, targeting, tracking, reporting and optimization opportunities.
• Apply data-driven thinking when analyzing campaign performance, identifying delivery or performance issues and recommending appropriate optimizations.
• Work effectively with stakeholders across the organization, understanding responsibilities and ownership and ensuring the right people are involved at the right time.
• Communicate clearly and confidently with clients and internal stakeholders, including explaining technical topics in a simple and actionable way.
• Contribute to a culture of knowledge sharing, proactively sharing useful case resolutions, learnings and ideas with the wider team.
• Identify opportunities to improve processes and ways of working, and take initiative to help implement practical improvements.
• Prioritize and manage your workload independently, balancing client support, campaign management and other responsibilities while meeting agreed deadlines and KPIs.

Attitude First. Everything else will follow. We can grow together faster if you have:

• Have 1–2+ years of relevant experience in digital advertising, ad operations, campaign management, technical support, customer success or a similar role.
• Have a good understanding of digital advertising and programmatic concepts, and be genuinely interested in how digital media technology works.
• Have strong analytical and problem-solving skills and enjoy investigating issues rather than stopping at the first apparent answer.
• Be accountable for your work and comfortable taking ownership of tasks, decisions and outcomes.
• Have a growth mindset - you are curious, willing to learn and comfortable stepping outside your current area of expertise.
• Be a confident communicator who is comfortable speaking up, sharing your thoughts and challenging ideas constructively.
• Have strong stakeholder management skills and the ability to understand different perspectives, manage expectations and build effective working relationships.
• Have a customer-centric mindset and care about delivering a high-quality experience, not just closing a ticket.
• Be highly organized, able to prioritize competing requests and manage your time effectively.
• Be a collaborative team player who is willing to support others and contribute to the success of the wider team.
• Be fluent in English, both written and spoken.

Stand out by having:

• Previous experience working with a DSP, ad server, SSP or other digital advertising technology platform.
• Hands-on experience with campaign trafficking, campaign optimization or digital media operations.
• Familiarity with concepts such as impressions, clicks, conversions, CTR, CPM, CPA, tracking pixels, tags and programmatic buying.
• Experience working with ticketing/help desk systems or other structured support environments.
• Experience analyzing campaign performance through reporting and data analysis tools, including spreadsheets.
• Experience working with multiple stakeholders across technical, commercial, product or customer-facing teams.

Our promise to you:

• A dynamic, inspiring, and international environment filled with ambitious and caring colleagues
• Premium health insurance with ₹10,00,000 coverage for you and your family
• 24 paid vacation days to enjoy life outside of work
• Paid maternity (6 months) and paternity (2 weeks)
• Annual learning budget to help you grow your skills and support continuous learning
• Rewarding referral program for helping us grow
• Global perks such as birthday gifts, work anniversaries, and company events to connect with colleagues and have fun
• And much more – join us to explore the full experience

Diversity & Inclusion @Adform:

Adform is an equal opportunity employer with a global perspective. We remain committed to creating an environment that not only respects different backgrounds but celebrates them too. We believe that diversity in all its forms enhances our teams’ creativity, innovation, and effectiveness, and therefore we value different backgrounds, perspectives, and skills. We are committed to creating a work environment where Adform employees feel valued for who they are and what they can contribute, free from any type of discrimination.