Digital Media Planner

Truecaller; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

30 days of paid vacation

Flexible working hours

Private health insurance

Udemy membership

Wellness allowance

Job summary

A leading technology firm in Bangalore/Gurgaon is seeking a detail-oriented Media Planning Executive to drive revenue growth through digital media solutions. The ideal candidate should have 4-6 years of experience in digital media planning and buying, and strong analytical skills. This full-time position offers a competitive compensation package and an agile, diverse work environment.

Qualifications

• 4-6 years of experience in digital media planning and buying.
• Proficiency in digital platform metrics and buying models.
• Strong understanding of publisher-specific commercial structures.

Responsibilities

• Develop comprehensive digital media plans aligned with campaign goals.
• Understand platform-specific pricing models for campaigns.
• Evaluate media opportunities and create packages across publishers.

Skills

Digital media planning

Digital media buying

Analytical skills

Communication skills

Negotiation skills

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

Tools

Excel

Data visualization tools

Job description

Overview

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Hello, Truecaller is calling you from Bangalore/Gurgaon, India! Ready to pick up?

Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We\'re about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that matter.

About Truecaller

Top 20 most downloaded apps globally, and world’s #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month. Founded in 2009, listed on Nasdaq OMX Stockholm and categorized as a Large Cap. A team of about 400 people from ~35 nationalities across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions.

Ads Product is focused on making Ads more meaningful and relevant to users and on driving marketing objectives for partners and advertisers. Ads is a key monetization channel for Truecaller and plays a critical role in revenue. Truecaller is a large publisher in India and emerging markets.

Role and responsibilities

The mission: The Ads team monetizes Truecaller inventory through ads by offering targeted advertising solutions to our demand partners. Responsibilities: Drive revenue growth for Truecaller by building ads solutions and selling our ads offerings to advertiser partners in India and internationally. We work at a planetary scale, serving billions of ad impressions daily, with APIs handling up to 300K requests per second. The Truecaller app is on over 400 million devices globally, and our code runs on all of them using modern tech like Jetpack Compose and Kotlin for efficiency and maintainability.

Role title: We are seeking a detail-oriented and data-driven Media Planning Executive with strong expertise in digital media planning and buying. The ideal candidate should understand price units and commercial structures across a wide range of digital media platforms and publishers. Familiarity with international markets and strong analytical skills are advantages.

What you bring

• 4-6 years of experience in digital media planning and buying
• Proficiency in digital platform metrics and buying models across leading digital media publishers and platforms
• Strong understanding of publisher-specific commercial structures and rate models
• Good analytical skills with proficiency in Excel and/or data visualization tools
• Strong communication and negotiation skills
• Bachelor’s degree in Marketing, Advertising, Business, or related field

The impact you will create

• Develop comprehensive digital media plans aligned with campaign goals and budgets
• Understand and apply platform-specific pricing models (CPM, CPC, CPV, CPI, etc.) and media buying structures for branding and performance-led campaigns
• Evaluate media opportunities, rate cards, and create packages across leading digital publishers/platforms
• Collaborate with internal teams for comprehensive planning and act as a support function
• Stay updated with trends and innovations in the digital media landscape
• Support media planning for international markets as required

Life at Truecaller

Behind the code: https://www.instagram.com/lifeattruecaller/

Location

This position is based in Bangalore/Gurgaon, India.

Application language

We only accept applications in English.

What we offer

• A smart, talented and agile team: An international team with ~35 nationalities across multiple locations and time zones, fostering learning, sharing and a fun environment.
• A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership, and wellness allowance.
• Great tech tools: Choose the computer and phone within budget.
• Office life: Office-first with flexibility, daily lunch and breakfast, healthy snacks, and team activities.

Diversity and inclusion

Come as you are: Truecaller is diverse, equal and inclusive. We welcome varied backgrounds, perspectives, beliefs and experiences.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Advertising, and Strategy/Planning

Industries

Software Development and Internet Marketplace Platforms

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