Senior Lead - Programmatic Ads

Events by L; Bengaluru; On-site; INR 3,500,000 - 6,500,000; Full time

Benefits offered by this job

Learning and development allowance

VPF and/or NPS tax saving option (crè

creche allowance

Job summary

Truecaller is seeking a Senior Lead – Programmatic Ads to scale one of the world’s largest mobile programmatic advertising businesses. You will drive revenue growth, own key partnerships, and lead monetization initiatives across global markets.

The ideal candidate has deep adtech experience, can own strategic outcomes, and thrive in a fast-paced environment, collaborating with product, engineering, analytics, and commercial teams to push performance and innovation.

Qualifications

• 8+ years of experience in AdTech, programmatic advertising, or digital monetization.
• Proven ability to scale revenue through strategic partnerships and yield optimization.
• Experience with publisher monetization and large-scale programs.

Responsibilities

• Own global programmatic revenue across Open Auction, PMP, and other channels.
• Manage strategic demand partnerships with DSPs, SSPs, exchanges, and ad networks.
• Lead yield optimization, pricing, and ad delivery improvements with product/engineer teams.
• Collaborate cross-functionally with Product, Analytics, Ad Operations, Legal, and Commercial teams.
• Mentor and lead teammates while shaping the monetization roadmap.

Skills

AdTech experience

Programmatic advertising

Global revenue ownership

Tools

Google Ad Manager (GAM)

Google AdX

Job description

Join Truecaller – The place where innovation meets impact!

Truecaller's mission is to build trust in communication by making it safer, smarter, and more efficient. Born in Sweden, trusted by the world, and here's why we stand out:

• We are trusted by over 450 million active users every month across 190+ countries
• We identify over 15 billion calls daily, helping users avoid spam and scams
• We are powered by a team of 450+ employees from 45+ nationalities

We always look for people who take initiative, own their work, and keep raising the bar. An entrepreneurial mindset matters here, especially when it turns bold ideas into real actions. We stay collaborative and focused, always searching for smarter paths forward. If you want to make an impact and grow with a team that inspires millions, you'll fit right in.

The role

Truecaller is looking for a Senior Lead – Programmatic Ads to help lead and scale one of the world's largest mobile programmatic advertising businesses. This role will be responsible for driving revenue growth, managing strategic demand partnerships, and leading monetization initiatives across global markets.

The ideal candidate is a seasoned adtech professional who has operated at significant scale, understands the publisher monetization ecosystem deeply, and can independently own business-critical outcomes.

What you'll do

Own Global Programmatic Revenue

• Drive revenue growth across Open Auction, PMP, Programmatic Guaranteed, and other programmatic channels
• Monitor and optimize fill rate, render rate, eCPM, ARPDAU, and overall yield.
• Build forecasting models, business reviews, and performance reporting for leadership stakeholders.
• Identify growth opportunities across existing and emerging markets.

Manage Strategic Demand Partnerships

• Own relationships with major DSPs, SSPs, exchanges, and ad networks globally.
• Negotiate commercial agreements and drive partner performance.
• Expand and strengthen Truecaller's global demand ecosystem.
• Lead partner reviews and develop data-driven growth plans.

Drive Yield Optimization

• Collaborate with Product and Engineering teams on auction dynamics, mediation, pricing, and ad delivery.
• Lead initiatives related to inventory optimization, ad quality, IVT mitigation, confirmed-click management, and policy compliance.
• Use experimentation and analytics to improve monetization performance at scale.

Lead Cross-Functional Execution

• Partner closely with Product, Engineering, Analytics, Ad Operations, Legal, and Commercial teams.
• Translate business requirements into scalable monetization solutions.
• Influence the roadmap for ad-serving infrastructure, bidding, and auction innovations.

Provide Leadership

• Act as a senior leader within the Programmatic organization.
• Mentor and guide team members while establishing strong operational processes.
• Drive complex initiatives from strategy through implementation and measurement.

What you bring in

Experience

• 8+ years of experience in AdTech, programmatic advertising, or digital monetization.
• Strong preference for candidates from the publisher or app monetization side.
• Candidates with experience at large publishers, ad exchanges, SSPs, or monetization platforms will be highly preferred.
• Proven experience managing or contributing to a large-scale global programmatic business.
• Demonstrated success in scaling revenue through strategic partnerships, yield optimization, and operational excellence.

Domain Expertise

• Deep understanding of RTB, Open Auction, PMP, Programmatic Guaranteed, in-app bidding, mediation, and auction mechanics.
• Strong hands-on experience with Google Ad Manager (GAM) and Google AdX.
• Experience working with multiple DSPs, SSPs, exchanges, and ad networks.
• Strong analytical skills with the ability to interpret large datasets and make data-driven business decisions.
• Knowledge of ad quality, IVT, fraud prevention, and policy compliance is a plus.

Leadership

• Experience leading cross-functional initiatives involving Product, Engineering, Analytics, and Ad Operations teams.
• Excellent stakeholder management, communication, negotiation, and problem-solving skills.
• Ability to operate both strategically and tactically in a fast-paced, high-growth environment.
• Track record of independently owning business-critical outcomes and influencing senior leadership.

It would be great if you also have

• Worked with early stage product start ups

What we offer

• A comprehensive compensation package: Learning and development allowance, voluntary provident fund (VPF) and/or national pension scheme (NPS) tax saving option provided, creche allowance
• Modern tools to do your best work: Choose your preferred computer and phone within our budget, so you can work comfortably and efficiently.
• A people-focused office culture: We value in-person collaboration and follow an office-first model, with some flexibility. Our offices offer a vibrant environment with opportunities to learn, connect, and recharge, from breakfast, lunch and quiet spaces to team activities such as movie nights, tech meetups, and cultural events. There's something for everyone.
• Truecaller's "Lab Days" offer a space for imagination: 5 days each quarter, where everyone steps away from their normal tasks to explore new, bold ideas and build things they've always wanted to. It's a space where curiosity leads the way, and prototypes take shape. Some concepts even make it into production, and a few have grown into real features used by millions today. Lab Days allow you to be creative, learn fast, and help shape Truecaller's future.

Come as you are

Truecaller is committed to building a diverse and inclusive team. We believe that a wide range of backgrounds, perspectives, and experiences strengthens our products and our culture. No matter where you're from, what language you speak, or how you identify, we value what makes you unique and would love to get to know you.

As part of the recruitment process, we will conduct a background check.

We only accept applications in English.