Digital Media & Performance Manager

gsknch; India; In loco; INR 3.500.000 - 6.500.000; Tempo pieno

Descrizione del lavoro

Haleon is seeking a talented Digital Media & Performance Manager to join the media team in India. This role supports digital planning, strategy, campaign management, measurement and optimization across the Oral Healthcare portfolio.

You’ll translate business goals into connected digital plans, collaborate with agencies and platform partners, and drive performance through data and experimentation. Experience in AI-enabled search and learnings is valued.

Competenze

• MBA or equivalent postgraduate qualification; digital marketing credentials add value.
• 8–10 years hands-on experience in digital media, performance marketing or growth marketing.

Mansioni

• Develop audience-led, channel-connected digital strategies.
• Translate strategy into activation across paid search, social, video and display.
• Lead embedded performance marketing for the broader media team; set best-practice standards.
• Drive campaign optimization against KPIs like CPA, ROAS, CPL, CVR.
• Strengthen measurement, attribution, and learning through tests and reviews.
• Leverage first- and platform-party data to improve targeting and personalization.
• Shape integrated search approach including SEO, AEO and GEO with AI-enabled trends.
• Support future-facing media initiatives and pilot new approaches.
• Build capabilities and governance for digital planning, activation, measurement, data quality.

Conoscenze

Digital media

Performance marketing

Growth marketing

Data analytics

Formazione

MBA or equivalent postgraduate qualification

Strumenti

Google Ads

DV360

Meta

The Trade Desk

Amazon Ads

Google Analytics

Adobe Analytics

Descrizione del lavoro

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Role

We are looking for a talented Digital Media & Performance Manager to join Haleon's media team. Reporting into the Oral Healthcare Media Lead Team, this role will support the OHC media agenda across digital planning, strategy, campaign management, measurement and optimization. In parallel, the role will serve as the embedded digital performance marketing expert for the wider media team across categories, helping raise capability, improve effectiveness and accelerate learning across the portfolio.

The successful candidate will combine strong strategic thinking with hands‑on performance marketing expertise. They will translate business and brand objectives into connected digital media plans, work closely with agencies and platform partners to deliver campaigns, and use data and experimentation to improve outcomes. The role will also help lead future-facing initiatives, including FPD and the integration of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) into Haleon's evolving search and discoverability approach.

Key Responsibilities

• OHC digital planning and strategy: Support the OHC Media Lead Team in developing audience-led, channel-connected digital strategies and annual/quarterly plans aligned with brand and business priorities.
• Campaign management and delivery: Partner with internal stakeholders, media agencies and platform partners to translate strategy into high-quality activation across paid search, social, video, display, programmatic, digital commerce and other relevant digital channels.
• Digital performance leadership across categories: Act as the embedded performance marketing expert for the broader media team, providing specialist guidance, setting good-practice standards and helping category teams improve campaign effectiveness, efficiency and learning.
• Performance optimization: Oversee campaign performance and drive ongoing optimization against agreed objectives and KPIs, including CPA, ROAS, CPL, CVR and other relevant brand or commerce outcomes.
• Measurement, attribution and learning: Strengthen measurement frameworks, attribution approaches, test-and-learn plans and post-campaign reviews to clarify the contribution of digital touchpoints and inform future budget allocation.
• Audience, data and personalization: Use first-party, second-party and platform data, along with demographic, behavioral and contextual signals, to strengthen audience strategy, targeting, personalization and campaign relevance.
• Search and discoverability transformation: Shape an integrated search approach spanning paid search, SEO, AEO and GEO, helping brands remain discoverable as consumer search behavior and AI-enabled experiences evolve.
• Future-facing media initiatives: Lead or support priority innovation initiatives such as FPD, identifying scalable use cases, piloting new approaches, defining success measures and embedding proven practices across categories.
• Digital tools and platform excellence: Build effective use of platforms and tools such as Google Ads, DV360, Meta, The Trade Desk, Amazon, Google Analytics, Adobe Analytics and relevant measurement or martech solutions.
• Reporting and actionable insight: Develop clear dashboards, performance narratives and recommendations for media and senior stakeholders, connecting campaign results to business objectives and decisions.
• Cross-functional collaboration: Work closely with brand, media, content, analytics, e-commerce, technology and agency teams to create aligned plans and remove executional barriers.
• Capability building and governance: Develop playbooks, share learning, support upskilling and promote consistent standards for digital planning, activation, measurement, data quality and responsible media practice across the media team.

Required Qualifications and Experience

• MBA or equivalent postgraduate qualification from a reputed institution. Additional certification in digital marketing, data analytics, performance marketing or a related discipline is an advantage.
• 8-10 years of hands‑on experience in digital media, performance marketing, growth marketing or di