Performance Marketing Manager

gsknch; India; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Haleon in India seeks a Multichannel Marketing Manager to lead the digital transformation for Ecommerce and Digital Marketing across brands. You will create an integrated digital support network, partner with strategic platforms, and drive an annual digital plan aligned with brand strategy.

The role requires 3+ years in marketing, on-platform e-commerce experience, and strong stakeholder management. This position is based in India and involves cross-functional collaboration.

Qualifications

• MBA with marketing focus or related field.
• 3+ years in a large multinational environment.
• 3+ years in marketing with multi-channel/digital experience.
• On-platform e-commerce experience (Blinkit, Amazon, Flipkart, etc.).

Responsibilities

• Develop and implement integrated on-platform performance marketing strategies.
• Manage and optimize campaigns to improve ROI, CPC, CTR, and KPIs.
• Analyze campaign performance and extract actionable insights for continuous optimization.
• Coordinate with Brand, Design, and Agency teams to execute plans.
• Build partnerships with advertising platforms and stay current with industry trends.

Skills

MBA

Multinational experience

Marketing

Multi-channel/digital

On-platform experience

Education

MBA from Tier 1 college

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose:

Are you looking for an opportunity to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areas? If so, this is the job for you. As Multichannel Marketing Manager you will be responsible for establishing an integrated digital support network for the development of e-commerce channel partnering across Haleon. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Strategy Development: Develop and implement comprehensive on-platform performance marketing strategies aligned with business objectives on Amazon, Flipkart, Blinkit, Bigbasket, Swiggy and other e-comemerce platforms.
• Campaign Management : Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR, and other key performance metrics.
• Performance Analysis: Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency. Continuously test and optimize campaigns based on data insights.
• Budget Management: Utilize data-driven approaches to make informed decisions and optimize marketing budgets for maximum impact.
• Agency Management: Manage agency to implement performance marketing strategies.
• Stakeholder Management: Collaborate with cross-functional teams including Brand and Design teams
• Third Party Stakeholder: Build and maintain strong relationships with advertising platforms teams to identify opportunities for growth.
• Stay Updated: Stay informed with industry trends, best practices, and emerging technologies in performance marketing, and implement innovative strategies to stay ahead of the competition.
• Reporting: Monitor and report on key performance indicators (KPIs) and marketing metrics to track progress towards goals and objectives and communicate insights to stakeholders.
• Lead the digital capability for the brand teams as well as key stakeholders in other functional areas
• Create and pilot e-commerce initiatives
• Continue to feed the customer insight to the commercial team's brand strategy
• Lead the 12-month digital operational plan to deliver the activities that build towards the longer-term strategy

Why you?

We are looking for professionals with these required skills to achieve our goals:

• MBA Tier 1 colleges.
• 3+ years in a large multi-national working environment.
• 3+ year's Marketing experience.
• Experience in multi-channel/digital marketing.
• On platform experience on blinkit, amazon, flipkart etc.

Preferred Qualifications:

• MBA (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals) consult manager on Technology related field experience
• Digital course work
• Expert in digital marketing channels in sales and marketing
• Ability to influence, challenge and gain credibility with senior commercial leaders
• Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics
• Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts
• Proven track record of driving sales performance
• Agency management experience
• Proficient in customer understanding and campaign development
• Capable of working across boundaries and functional areas
• Familiarity with copy approval process
• Experience in the Pharma sector
• Project management experience

Job Posting End Date

2026-11-10

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potentia