Digital Media Measurement Specialist

Google India Pvt Ltd; Hyderabad, Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Google's gTech Ads team in Hyderabad is seeking a Measurement Effectiveness Specialist to manage scalable measurement implementations and provide data-driven insights across our ad products.

You will assess client needs, design experiments (A/B tests, Brand Lift, Incrementality), and collaborate with Sales, Product, and Engineering to improve measurement solutions and client ROI.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years in digital media or advertising solutions.
• 7 years in a client-facing role with partners at multiple levels.

Responsibilities

• Be the central point of contact for clients for scaled measurement implementations.
• Design and execute measurement tests such as A/B experiments and Incrementality studies.
• Collaborate with internal/external teams to deliver projects and improve test yield.

Skills

Digital media

Client-facing

Statistical analysis

A/B testing

SQL

Measurement metrics

Ad platforms

Education

Bachelor's degree

Tools

Apps Script

Google Ads

Job description

Measurement Effectiveness Specialist

Minimum qualifications: Bachelor's degree or equivalent practical experience. 8 years of experience working with digital media or digital marketing/advertising solutions. 7 years of experience in a client-facing role working with partners across multiple levels.

Preferred qualifications: Experience with statistical analysis, A/B testing, and SQL. Experience interpreting advanced measurement metrics, including incrementality and media mix models. Experience working with digital advertising platforms and analyzing the competitive landscape. Experience managing major work streams or business transformations. Experience identifying process gaps and implementing standard operating procedures.

About the job: gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner. Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

Responsibilities

Be the central point of contact for clients for scaled implementation and execution for all Google measurement products. Assess client measurement needs, identify gaps in their current strategies, and implement effective solutions. Design and execute various measurement tests and studies, such as A/B experiments, Brand Lift Studies, and Incrementality studies, to provide actionable insights and recommendations. Drive Industrialisation work to unlock super-scale, this includes initiatives to componentize and templatize complex measurement workflows (e.g., Causal Impact, Incrementality), leveraging AI prompts, automation (Apps Script/SQL), and cross-functional partnerships to reduce turnaround times and improve test yield. Collaborate with both internal and external teams, and ensure seamless project delivery and client satisfaction.

Experience Level

Mid Level