Digital Marketing Trainer / Instructor

upGrad; Chandigarh; On-site; INR 450,000 - 900,000; Full time

Job summary

upGrad in India is seeking a dynamic Digital Marketing Trainer to deliver a structured, hands-on training program. You will guide students through core digital marketing concepts, tools, and real-world applications to help them become job-ready professionals.

Responsibilities include delivering sessions across SEO, content marketing, SMM, paid ads, and analytics; mentoring students, designing projects, and tracking progress to ensure clear learning outcomes are met.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Certification in Digital Marketing preferred
• Experience in training, mentoring, or conducting workshops preferred

Responsibilities

• Deliver engaging and structured training sessions per curriculum
• Cover modules: SEO, content marketing, SMM, paid campaigns, analytics
• Mentor students on industry best practices and career readiness
• Assessments, quizzes, and evaluations to measure learning outcomes
• Track student progress and provide continuous feedback
• Support students in building portfolios (blogs, campaigns, etc.)
• Stay updated with latest trends, tools, and algorithm changes in digital marketing

Skills

Strong communication

Presentation skills

Mentoring

Industry experience

Hands-on training

Education

Bachelor's degree in Marketing

Digital Marketing certification

Tools

Google Analytics

Google Ads

Facebook Ads

SEO tools

Job description

We are seeking a dynamic and industry-experienced Digital Marketing Trainer to deliver a structured, hands‑on training program. The trainer will be responsible for guiding students through core digital marketing concepts, tools, and real‑world applications, ensuring they become job‑ready professionals.

Responsibilities:

• Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum

Cover key modules including:

• Digital Marketing Fundamentals & Channels
• Competitive Analysis & Strategy
• Content Marketing & Blogging
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Paid Advertising (Google Ads, Social Ads)
• Analytics & Performance Tracking
• Conduct practical demonstrations and tool‑based learning sessions
• Design and assign hands‑on exercises, projects, and case studies
• Track student progress and provide continuous feedback
• Conduct assessments, quizzes, and evaluations to measure learning outcomes
• Mentor students on industry best practices and career readiness
• Support students in building portfolios (blogs, campaigns, etc.)
• Stay updated with the latest trends, tools, and algorithm changes in digital marketing

Desired Profile:

• Bachelor’s degree in Marketing, Business, or related field
• Certification in Digital Marketing (preferred)
• Experience in training, mentoring, or conducting workshops preferred

Strong understanding of:

• SEO (On‑page, Off‑page, Technical)
• Content Marketing & Blogging platforms
• Social Media Platforms (Meta, LinkedIn, etc.)
• Paid Campaigns (Google Ads, Facebook Ads)
• Web Analytics (Google Analytics or equivalent tools)
• Ability to explain complex concepts in a simple and structured manner
• Hands‑on experience with digital marketing tools and platforms
• Strong communication and presentation skills