Digital Marketing Trainer

upGrad; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

upGrad is seeking a Digital Marketing Trainer to lead a structured, hands-on training program focused on core digital marketing concepts, tools, and real-world applications. The role involves guiding students to become job-ready professionals through practical exercises, portfolio development, and industry relevance.

The ideal candidate will have 2+ years of hands-on digital marketing experience, strong communication skills, and the ability to mentor learners through projects and case studies.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Certification in Digital Marketing (preferred).
• Prior teaching/training experience is a plus.

Responsibilities

• Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum.
• Cover modules including SEO, content marketing, social media, paid campaigns, and analytics.
• Conduct practical demonstrations and tool-based learning sessions.
• Design and assign hands-on exercises, projects, and case studies.
• Track student progress and provide continuous feedback.
• Conduct assessments, quizzes, and evaluations to measure learning outcomes.
• Mentor students on industry best practices and career readiness.
• Support students in building portfolios (blogs, campaigns, etc.).
• Stay updated with 최신 trends, tools, and algorithm changes in digital marketing.

Skills

SEO

Content Marketing

Social Media Marketing

Paid Campaigns

Web Analytics

Communication & presentation

Education

Bachelor’s degree in Marketing/Business

Digital Marketing Certification

Teaching/training experience (a plus)

Tools

Google Analytics

Google Ads

Facebook Ads

Content Management Systems

Job description

Role Overview

We are seeking a dynamic and industry-experienced Digital Marketing Trainer to deliver a

structured, hands-on training program. The trainer will be responsible for guiding students through core digital marketing concepts, tools, and real-world applications, ensuring they become job-ready professionals.

Key Responsibilities

• Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum
• Cover key modules including:
  • Digital Marketing Fundamentals & Channels
  • Competitive Analysis & Strategy
  • Content Marketing & Blogging
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Paid Advertising (Google Ads, Social Ads)
  • Analytics & Performance Tracking
• Conduct practical demonstrations and tool-based learning sessions
• Design and assign hands-on exercises, projects, and case studies
• Track student progress and provide continuous feedback
• Conduct assessments, quizzes, and evaluations to measure learning outcomes
• Mentor students on industry best practices and career readiness
• Support students in building portfolios (blogs, campaigns, etc.)
• Stay updated with the latest trends, tools, and algorithm changes in digital marketing

Required Skills & Expertise

• Strong understanding of:
  • SEO (On-page, Off-page, Technical)
  • Content Marketing & Blogging platforms
  • Social Media Platforms (Meta, LinkedIn, etc.)
  • Paid Campaigns (Google Ads, Facebook Ads)
  • Web Analytics (Google Analytics or equivalent tools)
• Ability to explain complex concepts in a simple and structured manner
• Hands-on experience with digital marketing tools and platforms
• Strong communication and presentation skills

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Certification in Digital Marketing (preferred)
• Prior teaching/training experience is a plus

Experience

• 2+ years of hands-on experience in Digital Marketing
• Experience in training, mentoring, or conducting workshops preferred

Key Deliverables

• Completion of the curriculum within defined timelines
• Improved student understanding and practical application skills
• Student readiness for internships/jobs in digital marketing
• Creation of student projects and portfolios

Soft Skills

• Excellent communication and interpersonal skills
• Ability to engage and manage a classroom effectively
• Strong mentoring and problem-solving approach
• Adaptability and learner-centric mindset

Success Metrics

• Student engagement and attendance
• Assessment and project performance
• Practical implementation of concepts by students
• Feedback from students and stakeholders

Why This Role?

• Opportunity to shape future digital marketing professionals
• Work on a structured, industry-relevant curriculum
• High impact role with direct student outcomes
• Dynamic and interactive teaching environment