Digital Marketing Specialist

RightDirect Growth Consulting Company; Tiruchirappalli; On-site; INR 350,000 - 550,000; Full time

Job summary

RightDirect Growth Consulting Company in Tiruchirappalli is seeking a Digital Marketing Specialist to plan, execute, and optimize campaigns across channels to boost brand awareness, lead generation, and customer engagement.

The role requires managing PPC and social media ads, coordinating online initiatives, analyzing performance data, and delivering reports with actionable insights, while collaborating with cross-functional teams.

Qualifications

• Candidates should have strong pay per click in search and social channels.
• Candidates should have experience with multi-channel campaigns (search, social, email, display).
• Candidates should have Web Analytics skills with tools like Google Analytics to track performance.
• Candidates should have effective communication skills to present data-driven insights clearly.
• Additional beneficial qualifications include familiarity with marketing automation tools, basic SEO/SEM knowledge, and experience with B2B or high-growth companies.
• A bachelor’s degree in Marketing, Communications, Business, or related field is preferred.
• Ability to work on-site in Tiruchirappalli, manage multiple projects, and adapt in a fast-paced environment.

Responsibilities

• Manage PPC ads and social media ad accounts.
• Coordinate online marketing initiatives across channels.
• Analyze web and campaign performance data and prepare performance reports with actionable insights.
• Collaborate with cross-functional teams to align digital strategies with business goals.
• Maintain consistent brand messaging and experiment with new tools and tactics to improve campaign effectiveness.

Skills

PPC

Social Media

Digital Marketing

Web Analytics

Communication

Marketing Automation

SEO/SEM

B2B Experience

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Job description

Company Description

RightDirect Growth Consulting Company (formerly UIConnect, founded in 2016) is a digital advisory and execution partner that helps organizations accelerate growth, transformation, and measurable outcomes. The company operates at the intersection of strategy, design, technology, AI, and digital marketing to deliver real business impact for high-growth startups and small-to-mid-market enterprises. With 70+ global clients, RightDirect specializes in UI-UX and customer experience, technology development, AI and marketing automation, digital marketing, and modern workplace enablement.

Role Description

The Digital Marketing Specialist role is a full-time, on-site position based in Tiruchirappalli. The specialist will plan, execute, and optimize digital marketing campaigns across channels to drive brand awareness, lead generation, and customer engagement.

Daily responsibilities include managing ppc ads, social media ad accounts, coordinating online marketing initiatives, analyzing web and campaign performance data, and preparing performance reports with actionable insights.

The role also involves collaborating with cross-functional teams to align digital strategies with business goals, maintaining consistent brand messaging, and experimenting with new tools and tactics to improve campaign effectiveness.

Qualifications

• Candidates should possess strong pay per click in search and Social Media channels including campaign planning, content coordination, and audience engagement.
• Candidates should possess Digital Marketing with experience in multi-channel campaigns (search, social, email, and display).
• Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics or similar platforms to track and interpret performance metrics.
• Candidates should possess effective Communication skills, with the ability to collaborate with internal teams and present data-driven insights clearly.
• Additional beneficial qualifications include familiarity with marketing automation tools, basic SEO/SEM knowledge, and experience working with B2B or high-growth companies.
• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Tiruchirappalli, manage multiple projects, and adapt in a fast-paced, outcome-focused environment.