Digital Marketing Specialist

Truepid Technologies Private Limited; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Truepid Technologies Private Limited is seeking a Digital Marketing Specialist for a full-time on-site role in the Greater Kolkata Area. You'll plan, execute, and optimize campaigns across social media, search, email, and web, managing content, monitoring metrics, and reporting results.

Collaboration with internal teams and clients will drive aligned strategies and data-driven improvements. The ideal candidate has 5+ years in Digital Marketing, with SEO, social media management, and

Qualifications

• Minimum 5 years of experience in Digital Marketing.
• Experience with SEO, social media management and multi-channel campaigns.
• Strong skills in Social Media Marketing and planning multi-channel campaigns.
• Experience with Web Analytics to monitor performance and optimize campaigns.
• Excellent communication skills for collaborating with clients and teams.
• Bachelor's degree in marketing or related field, or equivalent practical experience.
• On-site work in Greater Kolkata Area; ability to manage multiple projects.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels.
• Manage social media accounts and content scheduling.
• Monitor campaign performance and report key metrics.
• Collaborate with internal teams and clients to align strategies.
• Support lead generation and brand awareness, and suggest data-driven improvements.
• Stay updated on industry trends and best practices.

Skills

Digital Marketing

SEO

Social Media Management

Multi-channel Campaigns

Communication

Online Marketing

Web Analytics

Content Planning

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

SEO/SEM tools

Social media management platforms

Web analytics tools

Job description

Company Description

Truepid Technologies Private Limited is a digital-first technology company focused on co-creating value with clients through strong, long-term relationships. The organization delivers mobility and omni-channel solutions to entrepreneurs and enterprises aiming to enhance their customer experience. Truepid supports digital transformation from ideation to execution, helping businesses outperform competitors by turning technology into a strategic asset. The company’s core services include website and mobile app development, SEO/SEM, social media management and marketing, and ecommerce solutions, delivered through a collaborative marketing approach with clients.

Role Description

The Digital Marketing Specialist role is a full-time, on-site position based in the Greater Kolkata Area. In this role, the specialist will plan, execute, and optimize digital marketing campaigns across channels such as social media, search engines, email, and web. Daily responsibilities include managing social media accounts, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track and report on key metrics. The specialist will collaborate closely with internal teams and clients to align digital strategies with business goals, support lead generation and brand awareness, and recommend data-driven improvements. The role also involves staying updated on industry trends, competitor activity, and best practices in digital marketing.

Qualifications

• Min 5 years' experience in Digital Marketing
• Candidates should have prior experience with SEO, Social Media management and have executed multi-channel campaigns.
• Candidates should possess strong skills in Social Media Marketing and Digital Marketing for planning and executing multi-channel campaigns.
• Candidates should possess skills in Web Analytics and Online Marketing to monitor performance, interpret data, and optimize campaigns.
• Candidates should possess excellent Communication skills for collaborating with clients and internal teams and creating clear, engaging messaging.
• Relevant experience with SEO/SEM tools, social media management platforms.
• A bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in the Greater Kolkata Area, manage multiple projects, and meet deadlines in a fast-paced environment is required.