Digital Marketing Specialist

Appentus Technologies; Jaipur; Hybrid; INR 500,000 - 800,000; Full time

Benefits offered by this job

Career advancement opportunities

Skill development programs

Flexible work culture

Health and wellness initiatives

Competitive salaries

Performance-based incentives

Job summary

A dynamic technology firm is seeking a Digital Marketing Specialist to develop and execute effective marketing strategies. This role involves managing online campaigns, analyzing performance data, and collaborating with teams to create engaging content. Candidates should have a Bachelor's degree in Marketing or related field, strong digital marketing experience, and excellent communication skills. The firm offers a supportive work environment, growth opportunities, and competitive compensation including performance-based incentives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in digital marketing, including social media, SEO, and PPC.
• Strong analytical skills to assess campaign performance and ROI.
• Excellent communication and content creation skills.
• Ability to work collaboratively in a fast‑paced technology environment.

Responsibilities

• Develop and implement digital marketing strategies to enhance online presence and drive traffic to the company's website.
• Manage and optimize online advertising campaigns across various platforms, including Google Ads, Facebook, and LinkedIn, to achieve targeted ROI.
• Analyze web analytics data to assess the effectiveness of digital marketing efforts and make data-driven decisions for continuous improvement.
• Collaborate with content creators to produce engaging and SEO-friendly content.
• Monitor and report on the performance of digital marketing campaigns.

Skills

Digital marketing experience

SEO knowledge

PPC expertise

Analytical skills

Content creation

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

Digital Marketing Specialist

Join to apply for the Digital Marketing Specialist role at Appentus Technology

Appentus Technology, a prominent player in the Technology, Information, and Internet industry, is seeking a dynamic Digital Marketing Specialist to join our vibrant team. With a workforce of 51-200 talented professionals, we pride ourselves on fostering an innovative environment that encourages growth and creativity. As a Digital Marketing Specialist, you will be responsible for developing and executing marketing strategies that enhance our online presence, engage our target audience, and drive business growth. Your role will involve collaborating with cross‑functional teams to create compelling content, manage social media platforms, and analyze campaign effectiveness. We are looking for a candidate with a strong understanding of digital marketing trends and tools, excellent communication skills, and a proven track record of successful marketing campaigns.

Responsibilities

• Develop and implement digital marketing strategies to enhance online presence and drive traffic to the company's website.
• Manage and optimize online advertising campaigns across various platforms, including Google Ads, Facebook, and LinkedIn, to achieve targeted ROI.
• Analyze web analytics data to assess the effectiveness of digital marketing efforts and make data‑driven decisions for continuous improvement.
• Collaborate with content creators to produce engaging and SEO‑friendly content that aligns with the company's brand and marketing goals.
• Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations to stakeholders for future strategy development.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, including social media, SEO, and PPC.
• Strong analytical skills to assess campaign performance and ROI.
• Excellent communication and content creation skills.
• Ability to work collaboratively in a fast‑paced technology environment.

Benefits

At Appentus Technology, we offer a supportive and growth‑oriented work environment. Employees benefit from career advancement opportunities, skill development programs, and mentorship. We promote a flexible work culture with hybrid options, paid leave, and team outings. Health and wellness initiatives, including insurance and mental well‑being support, are also provided. Competitive salaries, performance‑based incentives, and referral bonuses make our compensation attractive. Our modern office spaces and collaborative work culture ensure a dynamic and engaging workplace.

Location: Jaipur, Rajasthan, India

Seniority level

• Executive

Employment type

• Full‑time

Job function

• Marketing

Industries

• IT Services and IT Consulting

Join Appentus Technology as a Digital Marketing Specialist to innovate in the tech industry. Collaborate with a dynamic team and drive impactful marketing strategies. Apply now to advance your career!