Digital Marketing Specialist

PETADATA; Hyderabad; On-site; INR 300,000 - 500,000; Full time

Job summary

PETADATA in HYDERABAD, India seeks a Digital Marketing Specialist for freshers to drive growth through multi-channel campaigns and engaging content. You will manage content across platforms, optimize UX/CRO, and analyze performance metrics.

The role involves email marketing, collaboration with sales and product teams, and staying current with digital trends. Night shift is required, with full-time W2 employment.

Qualifications

• Bachelor's or Master's degree in Marketing/Communications or related field.
• Freshers role with strong fundamentals in digital marketing and analytics.
• Proficiency with digital marketing tools and content management systems.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns to drive brand awareness, lead generation, and conversion.
• Manage and optimize website content, user experience, and conversion rate optimization (CRO).
• Create and distribute engaging content across social media, email, and blogs.
• Develop and manage email marketing campaigns to nurture leads and drive conversions.
• Analyze and report on digital marketing metrics including website analytics, social media, and email performance.
• Collaborate with sales, product, and creative teams to align strategies with business objectives.
• Stay updated with digital marketing trends, technologies, and best practices.

Skills

Digital marketing

Analytics

Communication

Project management

Education

Bachelor's/Master's in Marketing/Communications

Tools

Google Analytics

Google Ads

Facebook Ads

Email marketing platforms

CMS

SEO software/tools

Job description

Position: Digital Marketing Specialist - Freshers

Location: HYDERABAD (India)

Experience: Freshers

Work type: Fulltime (W2) only- NIGHT SHIFT 8 PM to 5 AM IST

We are hiring an experienced digital marketing specialist to develop and execute comprehensive digital marketing strategies to drive business growth.

Roles & Responsibilities

• Develop and execute multi-channel digital marketing campaigns to drive brand awareness, lead generation, and conversion.
• Manage and optimize website content, user experience, and conversion rate optimization (CRO)
• Create and distribute high-quality, engaging content across social media platforms, email, and blogs.
• Develop and manage email marketing campaigns to nurture leads and drive conversions.
• Analyze and report on digital marketing metrics, including website analytics, social media engagement, and email marketing performance.
• Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing strategies with business objectives.
• Stay up-to-date with digital marketing trends, technologies, and best practices.

Required Qualifications

• Strong proficiency in digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing platforms
• Experience with content management systems (CMS) and website optimization
• Strong understanding of digital marketing metrics and analytics
• Excellent communication and project management skills

Nice to Have

• Experience with marketing automation platforms and CRM systems
• Familiarity with SEO principles and keyword research tools
• Experience with video production and editing software
• Knowledge of HTML, CSS, and JavaScript
• Certification in Google Analytics, Google Ads, or HubSpot

Educational Qualification

Bachelor's/Master's in Marketing, Communications, or a related field.

We offer a professional work environment and give every opportunity to grow in the information technology world.

Note

Candidates must attend phone/video call/in-person interviews, and after the selection of the candidate, they should go through all background checks on education and experience.