Digital Marketing Specialist

PETADATA; Hyderabad; On-site; INR 300,000 - 540,000; Full time

Job summary

PETADATA is hiring a Digital Marketing Specialist for Hyderabad. This full-time role, for freshers, involves creating and executing multi-channel digital marketing strategies, optimizing websites for UX and conversions, and producing engaging content across social media, email, and blogs.

The candidate will analyze metrics, collaborate with sales and product teams, and stay current with trends and best practices in digital marketing.

Qualifications

• Proficiency in digital marketing tools and platforms.
• Experience with CMS and website optimization is preferred.
• Strong understanding of marketing metrics and analytics.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns to drive brand awareness, lead generation, and conversions.
• Manage and optimize website content, UX, and CRO.
• Create and distribute engaging content across social media, email, and blogs.
• Develop and manage email marketing campaigns to nurture leads and drive conversions.
• Analyze and report on digital marketing metrics, incl. analytics and campaign performance.
• Collaborate with sales, product, and creative teams to align marketing with business goals.
• Stay up-to-date with digital marketing trends and best practices.

Skills

Digital marketing tools

Education

Bachelor's/Master's in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads

Email platforms

Job description

Position: Digital Marketing Specialist - Freshers

Location: HYDERABAD (India)

Experience: Freshers

Work type: Fulltime (W2) only- NIGHT SHIFT 8 PM to 5 AM IST

Job Summary

We are hiring an experienced digital marketing specialist to develop and execute comprehensive digital marketing strategies to drive business growth.

Roles & Responsibilities

• Develop and execute multi-channel digital marketing campaigns to drive brand awareness, lead generation, and conversion.
• Manage and optimize website content, user experience, and conversion rate optimization (CRO)
• Create and distribute high-quality, engaging content across social media platforms, email, and blogs.
• Develop and manage email marketing campaigns to nurture leads and drive conversions.
• Analyze and report on digital marketing metrics, including website analytics, social media engagement, and email marketing performance.
• Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing strategies with business objectives.
• Stay up-to-date with digital marketing trends, technologies, and best practices.

Required Qualifications

• Strong proficiency in digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing platforms
• Experience with content management systems (CMS) and website optimization
• Strong understanding of digital marketing metrics and analytics
• Excellent communication and project management skills

Nice to Have

• Experience with marketing automation platforms and CRM systems
• Familiarity with SEO principles and keyword research tools
• Experience with video production and editing software
• Knowledge of HTML, CSS, and JavaScript
• Certification in Google Analytics, Google Ads, or HubSpot

Educational Qualification

Bachelor's/Master's in Marketing, Communications, or a related field.

We offer a professional work environment and give every opportunity to grow in the information technology world.

Note

Candidates must attend phone/video call/in-person interviews, and after the selection of the candidate, they should go through all background checks on education and experience.