Digital Marketing Specialist

Matchbest Software; Gurugram District; On-site; INR 180,000 - 240,000; Full time

Job summary

MatchBest Group in Gurgaon is seeking a Digital Marketing Executive / Intern to support our brand-growth initiatives. The role spans social media, SEO, content marketing, email campaigns, and lead generation, offering hands-on exposure to real-world marketing activities.

The candidate will gain practical experience across SEO, social media, content creation, and digital campaigns, with opportunities to work on campaigns for international markets. Freshers welcome.

Qualifications

• 0–3 years of experience in Digital Marketing, Marketing, Social Media, SEO, Content Marketing, or related fields.
• Freshers with relevant knowledge or internship experience can apply.
• Basic understanding of SEO, Social Media Marketing, Content Marketing, and Digital Advertising.
• Good written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Basic knowledge of Canva or other content-design tools.
• Good research and analytical skills.
• Ability to work independently and as part of a team.
• Willingness to learn new digital marketing tools and technologies.

Responsibilities

• Assist in planning and executing digital marketing campaigns.
• Manage and support social media platforms including LinkedIn, Instagram, Facebook, and other relevant channels.
• Create and coordinate engaging content for social media, websites, blogs, and marketing campaigns.
• Assist with SEO activities including keyword research, on-page optimization, and competitor analysis.
• Support lead-generation and online customer-acquisition activities.
• Assist in email marketing campaigns and prospect outreach.
• Monitor website traffic, social media performance, and campaign metrics.
• Conduct market, audience, and competitor research.
• Assist in creating marketing reports and performance dashboards.
• Support paid advertising campaigns on platforms such as Google Ads and Meta Ads.
• Coordinate with the content, sales, and business development teams.
• Stay updated with digital marketing trends, tools, and industry best practices.
• Suggest new ideas to improve brand visibility, engagement, and lead generation.

Skills

Digital Marketing

Social Media

SEO

Content Marketing

Email Marketing

Lead Generation

Tools

Google Analytics

Google Ads

Meta Ads Manager

Canva

WordPress

SEMrush

Job description

Job Description Digital Marketing Executive / Intern

About MatchBest Group

MatchBest Group is a global technology, AI, and digital transformation company helping startups, SMEs, and enterprises accelerate growth through innovative technology solutions.

Our expertise includes AI & Generative AI, SaaS, Custom Software Development, Web & Mobile Applications, Cloud & DevOps, Digital Transformation, Data & Analytics, Cybersecurity, HR Technology, Healthcare Technology, and Enterprise IT Consulting.

Website: https://www.matchbest.ai/

Position

Role: Digital Marketing Executive / Intern
Experience: 0–3 Years
Location: Gurgaon
Employment Type: Full-time / Internship

Role Overview

We are looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive / Intern to support our digital marketing and brand-growth initiatives.

The candidate will work across Social Media Marketing, SEO, Content Marketing, Email Marketing, Lead Generation, and Digital Campaigns, gaining practical exposure to real-world marketing activities.

Key Responsibilities

• Assist in planning and executing digital marketing campaigns.
• Manage and support social media platforms including LinkedIn, Instagram, Facebook, and other relevant channels.
• Create and coordinate engaging content for social media, websites, blogs, and marketing campaigns.
• Assist with SEO activities including keyword research, on-page optimization, and competitor analysis.
• Support lead-generation and online customer-acquisition activities.
• Assist in email marketing campaigns and prospect outreach.
• Monitor website traffic, social media performance, and campaign metrics.
• Conduct market, audience, and competitor research.
• Assist in creating marketing reports and performance dashboards.
• Support paid advertising campaigns on platforms such as Google Ads and Meta Ads.
• Coordinate with the content, sales, and business development teams.
• Stay updated with digital marketing trends, tools, and industry best practices.
• Suggest new ideas to improve brand visibility, engagement, and lead generation.

Required Skills & Qualifications

• 0–3 years of experience in Digital Marketing, Marketing, Social Media, SEO, Content Marketing, or related fields.
• Freshers with relevant knowledge or internship experience can apply.
• Basic understanding of SEO, Social Media Marketing, Content Marketing, and Digital Advertising.
• Good written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Basic knowledge of Canva or other content-design tools.
• Good research and analytical skills.
• Ability to work independently and as part of a team.
• Willingness to learn new digital marketing tools and technologies.

Preferred Tools

Knowledge of any of the following will be an advantage:

• Google Analytics
• Google Search Console
• Google Ads
• Meta Ads Manager
• Canva
• SEMrush / Ahrefs
• WordPress
• Mailchimp
• HubSpot
• LinkedIn
• Excel / Google Sheets

Key Performance Areas

• Social media growth and engagement.
• Website traffic and SEO performance.
• Lead generation.
• Content reach and engagement.
• Digital campaign performance.
• Email campaign performance.
• Brand awareness and online visibility.

Ideal Candidate

We are looking for someone who is:

• Creative and enthusiastic about digital marketing.
• Interested in technology, AI, SaaS, and digital transformation.
• Proactive and willing to take ownership.
• Comfortable working with targets and deadlines.
• Strong in communication and research.
• Curious about new marketing trends and tools.
• Eager to learn and grow in a fast-paced environment.

What We Offer

• Hands-on experience with real-world digital marketing projects.
• Exposure to AI, SaaS, technology, and international markets.
• Practical experience across SEO, social media, content, and lead generation.
• Mentorship and professional learning opportunities.
• Performance-based career growth opportunities.
• Collaborative and innovation-driven work environment.

MatchBest Group
Website: https://www.matchbest.ai/