Digital Marketing Specialist

Pacific Foods; Ghaziabad District; On-site; INR 500,000 - 800,000; Full time

Job summary

Pacific Foods is seeking a Digital Marketing Specialist to plan, execute, and optimize digital campaigns from Ghaziabad. The role involves managing social media, creating content, and tracking performance with analytics tools to refine strategies.

Collaboration with cross-functional teams ensures campaigns align with brand goals and international market standards. The ideal candidate will bring expertise in digital marketing, SEO/SEM, email marketing, and marketing automation, along with strong

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with SEO/SEM, email marketing, and marketing automation tools is beneficial.
• Strong written and verbal communication skills.
• Ability to analyze data, derive insights, and present clear recommendations.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across online channels.
• Manage social media accounts and schedule content.
• Track performance metrics and refine strategies with web analytics.
• Collaborate with cross-functional teams to align digital initiatives.
• Monitor industry trends and prepare regular campaign reports.
• Ensure Pacific Foods’ digital presence reflects quality and authenticity.

Skills

Digital Marketing

Online Marketing

Social Media Marketing

Content creation for social platforms

Web Analytics

Performance measurement

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Marketing automation tools

Job description

Company Description

Pacific Foods is dedicated to delivering pure and authentic food products to international markets, maintaining high standards from sourcing through distribution. The company places strong emphasis on quality control, ethical sourcing, and consistent product integrity. Team members contribute to a mission-driven environment focused on reliability, transparency, and customer trust. Pacific Foods offers opportunities to work with global partners and grow in a fast-paced, quality-driven food industry setting.

Role Description

This full-time, on-site Digital Marketing Specialist role is based in Ghaziabad. The specialist will plan, execute, and optimize digital marketing campaigns across various online channels to increase brand awareness and drive engagement. Daily responsibilities include managing social media accounts, creating and scheduling content, tracking performance metrics, and using web analytics tools to refine strategies. The role also involves collaborating with cross-functional teams to align digital initiatives with overall marketing goals, monitoring industry trends, and preparing regular reports on campaign performance. The specialist will help ensure that Pacific Foods’ digital presence reflects its commitment to quality and authenticity in international markets.

Qualifications

• Candidates should possess skills in Digital Marketing and Online Marketing.
• Candidates should possess skills in Social Media Marketing and content creation for social platforms.
• Candidates should possess skills in Web Analytics and performance measurement.
• Candidates should possess strong Communication skills, both written and verbal.
• Experience with SEO/SEM, email marketing, and marketing automation tools is beneficial.
• Ability to analyze data, derive insights, and present clear recommendations is preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is advantageous.
• Prior experience in FMCG or food industry marketing is a plus.