Digital Marketing Specialist

Tieke Education; Chennai; On-site; INR 420,000 - 660,000; Full time

Job summary

Tieke Education is seeking a Creative Digital Marketing Specialist to craft and execute campaigns that showcase our character-building programs and student wellbeing initiatives. You will design posts, carousels, reels and ads across Instagram, Facebook, LinkedIn and WhatsApp, leveraging Canva and AI tools for fast, original content.

You will independently take ideas from concept to finish, ensure brand consistency, and monitor campaign performance through basic analytics to continuously improve

Qualifications

• 2–4 years of experience in digital marketing, social media, content creation or creative campaign execution.
• Strong creative thinking, storytelling and copywriting skills.
• Proficiency in Canva and practical experience with AI-powered content creation tools.
• Ability to independently conceptualise campaigns and execute them from start to finish.
• Experience creating social media creatives, carousels and short-form videos.
• Familiarity with Instagram, Facebook, LinkedIn and WhatsApp marketing.
• Basic understanding of website content management, SEO and social media analytics.

Responsibilities

• Campaign Ideation: Develop creative campaigns to showcase Tieke's programs and impact.
• Content Creation: Produce engaging posts, carousels, posters, reels, videos and infographics.
• AI-Powered Design: Use Canva and AI tools to speed content production.
• Social Media Management: Plan, publish and manage content across Instagram, Facebook and LinkedIn.
• WhatsApp Marketing: Create creatives and messages for targeted campaigns.
• Website & SEO: Update website content and landing pages with basic SEO.
• Campaign Analytics: Monitor reach and engagement to improve performance.
• Brand Consistency: Maintain consistent messaging and visuals across channels.

Skills

Creative thinking

Storytelling

Copywriting

Campaign ideation

Social media analytics

Tools

Canva

AI-powered content tools

Job description

Tieke is dedicated to nurturing students' character and holistic wellbeing through year-long school programs focused on character development, social-emotional learning (SEL), life skills, counselling and technology.

Through our programs and Tieke AI, we help schools nurture students' physical, mental and emotional wellbeing.

We are stepping up our digital presence and looking for a creative, AI-savvy professional to amplify our work, showcase our impact and build meaningful engagement across digital platforms.

The Role

We are looking for a Creative Digital Marketing Specialist who combines original thinking, visual storytelling and hands-on digital marketing skills.

You will conceptualise campaigns, create compelling content and creatives, and execute marketing initiatives across Instagram, Facebook, LinkedIn, WhatsApp and our website.

We need someone who can take an idea from concept to execution with minimal supervision, using modern design and AI tools to produce original, high-quality content.

Key Responsibilities

• Campaign Ideation: Develop creative campaigns to showcase Tieke's programs, impact and expertise in student wellbeing and character development.
• Content Creation: Create engaging social media posts, carousels, posters, reels, videos, infographics and campaign copy.
• AI-Powered Design: Use Canva, Claude and other AI tools to accelerate content production while maintaining originality and creative quality.
• Social Media Management: Plan, publish and manage content across Instagram, Facebook and LinkedIn.
• WhatsApp Marketing: Develop creatives and messages for targeted campaigns to engage school leaders, educators, parents and other stakeholders.
• Website & SEO: Update website content, create campaign landing-page content and implement basic SEO practices.
• Campaign Analytics: Monitor reach, engagement, website traffic and enquiries, using insights to improve campaign performance.
• Brand Consistency: Maintain consistent messaging, visual identity and quality across all digital channels.

Requirements

• 2–4 years of experience in digital marketing, social media, content creation or creative campaign execution.
• Strong creative thinking, storytelling and copywriting skills.
• Proficiency in Canva and practical experience with AI-powered content creation tools.
• Ability to independently conceptualise campaigns and execute them from start to finish.
• Experience creating social media creatives, carousels and short-form videos.
• Familiarity with Instagram, Facebook, LinkedIn and WhatsApp marketing.
• Basic understanding of website content management, SEO and social media analytics.
• Strong communication skills, initiative and attention to detail.

What We Are Looking For

A creative self-starter who goes beyond routine posting, brings fresh ideas to the table and enjoys experimenting with new tools and formats. You should be equally comfortable developing a campaign concept, designing the creatives and publishing the final content.

Why Join Tieke?

• Make a meaningful impact by amplifying initiatives that nurture students' character and wellbeing.
• Take ownership of creative campaigns across multiple digital channels.
• Experiment with AI tools and innovative approaches to content creation.
• Work in a purpose-driven environment that values creativity, initiative and execution.