Digital Marketing Specialist
Pollmine Analytics Llp
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Job summary
PollMine Analytics in Bangalore, Karnataka, seeks a versatile Digital Marketing & Operations Specialist to join our Digital Strategy & Operations team. You will bridge digital campaigning, social media, voter outreach, and data management to support campaigns.
The role requires adapting to a fast-paced political environment, transforming field insights into online strategies, managing content calendars, surveys, digital workflows, and coordination with designers, field teams, and the candidate’s
Qualifications
- Bachelor's or Master's degree in Marketing, Mass Communication, Public Policy, Political Science, Computer Science, Business, or a related field.
- 13+ years of experience in digital marketing, political campaigning, strategic communications, social media, or a related field.
- Experience with political campaigns and high‑pressure communication environments is an advantage.
- Strong understanding of social media platforms and digital marketing fundamentals.
- Experience with content creation, short‑form video editing, digital advertising, or analytics is preferred.
Responsibilities
- Plan and execute digital campaigns across platforms to support candidate messaging.
- Manage social media presence across Instagram, Facebook, X, YouTube, and more.
- Create engaging short-form videos and campaign creatives.
- Coordinate voter surveys and digital outreach across channels.
- Develop and maintain a content calendar and brand guidelines.
- Collaborate with designers, field teams, and PA offices on digital workflows.
- Prepare campaign performance reports and dashboards.
Skills
Education
Tools
Job description
POLLMINE ANALYTICS
Job Title: Digital Marketing & Operations Specialist
Location: Bangalore, Karnataka
Employment Type: Full-Time
Experience: 1+ Years
Compensation: 2.8 Lakhs Per Annum
Department: Digital Strategy & Operations
PollMine Analytics is a specialized political consultancy providing single-candidate strategic operations for sitting MPs, MLAs, and high‑profile electoral candidates across India.
We combine data science, spatial analytics, digital intelligence, voter sentiment research, and ground‑level field intelligence to help political leaders make better decisions, strengthen voter engagement, execute targeted campaigns, and improve post‑election constituency governance.
We are looking for a highly versatile and politically aware Digital Marketing & Operations Specialist to join our Digital Strategy & Operations team.
The role sits at the intersection of digital campaigning, social media, voter outreach, constituency operations, data management, and candidate support systems.
The ideal candidate should be comfortable working in a fast‑paced political environment where priorities can change quickly. You will be responsible for managing digital communication, coordinating campaign content, executing voter surveys, supporting constituency‑level digital operations, and converting field intelligence into actionable digital strategies.
- Develop and execute digital communication strategies aligned with the candidate's political positioning and ground‑level campaign strategy.
- Create constituency‑specific messaging based on demographics, local issues, voter sentiment, and campaign priorities.
- Monitor political conversations, emerging issues, and public sentiment across digital platforms.
- Support rapid‑response communication during important political developments.
- Coordinate with field and strategy teams to ensure consistency between ground campaigns and digital communication.
- Manage the candidate's day‑to‑day presence across Instagram, Facebook, X, YouTube, and other relevant platforms.
- Develop and maintain a structured social media content calendar.
- Create and publish posts, stories, reels, short videos, graphics, and campaign creatives.
- Convert daily campaign activities, public meetings, constituency visits, speeches, and field interactions into engaging digital content.
- Monitor comments, messages, engagement, and community sentiment.
- Track competitor and political trend activity across social platforms.
- Coordinate with designers, videographers, photographers, and field teams when required.
- Produce high‑quality short‑form political content for Instagram Reels, YouTube Shorts, Facebook Reels, and similar platforms.
- Edit campaign footage into compelling short videos.
- Create thumbnails, posters, infographics, announcements, and campaign creatives.
- Adapt content for different audiences, languages, and platforms.
- Maintain brand and communication consistency across all digital assets.
- Design and deploy digital voter sentiment surveys.
- Create constituency‑specific questionnaires based on strategic requirements.
- Execute surveys through WhatsApp, SMS, web forms, and other digital channels.
- Coordinate with field teams for survey execution and response collection.
- Analyze survey responses and identify emerging voter concerns, sentiment trends, and constituency‑level issues.
- Prepare simple reports and dashboards for internal strategy teams.
- Help digitize constituency-level operations and workflows.
- Maintain structured databases for constituent interactions, grievances, requests, and follow‑ups.
- Support the candidate's PA and constituency office teams with digital tools and workflows.
- Develop systems for tracking public grievances and constituent requests.
- Help organize voter, booth, ward, village, and constituency‑level information where legally and ethically appropriate.
- Improve accessibility and organization of constituency information through CRM and workflow tools.
- Plan, execute, and optimize digital advertising campaigns across Meta Ads and Google Ads.
- Assist in audience segmentation and geographic targeting.
- Monitor campaign budgets, reach, impressions, engagement, conversions, and other relevant KPIs.
- Conduct A/B testing of creatives, messaging, audiences, and campaign formats.
- Analyse campaign performance and recommend optimization opportunities.
- Prepare regular digital campaign performance reports.
- Collect and organize campaign and digital performance data.
- Analyse social media, survey, advertising, and engagement data.
- Build basic dashboards and reports using tools such as Google Analytics, Looker Studio, or Excel/Google Sheets.
- Identify trends and insights that can support campaign strategy.
- Work closely with the analytics and strategy teams to convert data into actionable recommendations.
CategoryPreferred Tools / TechnologiesSocial MediaMeta Business Suite, X Pro, Hootsuite, Buffer, Sprout SocialContent CreationCanva Pro, Adobe Photoshop, Premiere Pro, CapCut, InShotSurveysGoogle Forms, Typeform, SurveyMonkeyDirect OutreachWhatsApp Business API, Twilio, SMS platformsCRM & DataHubSpot, Salesforce, Zoho CRM, NationBuilderAdvertisingMeta Ads Manager, Google AdsAnalyticsGoogle Analytics, Looker Studio, Excel / Google Sheets
Candidates do not need to know every tool listed above. Strong practical experience with equivalent tools is also acceptable.
- Bachelor's or Master's degree in Marketing, Mass Communication, Public Policy, Political Science, Computer Science, Business, or a related field.
- 13+ years of experience in digital marketing, political campaigning, strategic communications, social media, or a related field.
- Experience working with political campaigns, public figures, political organizations, agencies, or high‑pressure communication environments will be an advantage.
- Strong understanding of social media platforms and digital marketing fundamentals.
- Experience with content creation, short‑form video editing, digital advertising, or analytics is preferred.
Strong communication skills in:
- English
- Telugu
- Kannada
- Hindi
Fluency in at least one regional Indian language, particularly Telugu or Kannada, will be strongly preferred depending on campaign requirements.
Candidates should have an understanding of:
- Indian electoral and political dynamics
- Constituency‑level political structures
- Panchayats, municipalities, wards, villages, and booth‑level organization
- Political campaign operations
- Digital political communication
- Voter sentiment and public opinion
- Ground‑level campaign operations
- Constituency development and grievance management
Prior political experience is preferred but not mandatory for candidates with strong digital marketing and operations experience.
Strategic Thinking
Ability to understand political objectives and translate them into practical digital campaigns.
Communication
Excellent written and verbal communication skills with the ability to adapt messaging for different audiences.
Creativity
Ability to identify compelling stories and convert ground‑level events into engaging digital content.
Analytical Thinking
Ability to interpret campaign data, survey responses, social media metrics, and advertising performance.
Adaptability
Comfortable working in a fast‑moving environment where priorities and campaign requirements can change rapidly.
Execution
Strong ownership and ability to independently execute tasks within tight deadlines.
Political Awareness
Understanding of Indian political communication, local issues, and constituency dynamics.
Discretion & Data Ethics
Ability to maintain strict confidentiality and handle campaign and constituent information responsibly.
In this role, you will work closely with political strategists, campaign managers, field teams, analysts, creative teams, and the candidate's office.
A typical day may involve:
- Planning the day's social media communication
- Creating and publishing campaign content
- Editing short‑form videos from field visits
- Monitoring political conversations and trends
- Launching or optimizing digital campaigns
- Coordinating voter surveys
- Reviewing survey and social media data
- Updating constituency databases
- Supporting the candidate's PA/office team with digital workflows
- Preparing campaign performance reports
We are looking for someone who is:
Curious Analytical Creative Fast Responsible Politically Aware Execution‑Focused
You should enjoy working at the intersection of technology, politics, data, communication, and field operations.
- Work directly on high‑impact political campaigns.
- Gain exposure to political strategy, digital campaigning, data analytics, and constituency operations.
- Work with modern digital and analytics technologies.
- Opportunity to work on campaigns across different regions of India.
- Fast‑paced environment with significant ownership and responsibility.
- Opportunity to build expertise at the intersection of politics + technology + data.
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