Digital Communications & Campaign Strategy Lead

H R Creations; Thrissur, Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

H R Creations in India seeks a Digital Communications & Campaign Strategy Lead (Senior Manager / Lead) to steer end-to-end digital campaigns across regions. The role requires 10+ years in digital marketing, strategic communications, political campaigns, public affairs, or media, with Malayalam and English fluency.

The position is Kerala-based (contractual) and entails leading large teams, coordinating with vendors, and shaping campaign narratives.

Qualifications

• 10+ years of relevant experience in digital marketing, strategic communications, political campaigns, public affairs, or media.
• Demonstrated experience working on political campaigns.
• Fluency in Malayalam and English; Hindi preferred.

Responsibilities

• Develop and execute end-to-end digital communication strategies aligned to leadership priorities.
• Lead digital campaigns, content, social media, and campaign intelligence across regions.
• Manage large multidisciplinary teams and external vendors under high pressure.
• Monitor performance metrics and convert dashboards into strategic recommendations.
• Coordinate cross-functional campaign support with research, field operations, analytics, and tech.

Skills

Digital marketing

Strategic communications

Political campaigns

Public affairs

Media

Team leadership

Vendor coordination

Campaign analytics

Education

Bachelors in Marketing

Postgraduate in Marketing

Job description

Role & responsibilities

Preferred candidate profile

• Role Title & Level: Digital Communications & Campaign Strategy Lead (Senior Manager / Lead)
• Experience Required: 10+ years of professional experience in digital marketing, strategic communications, political campaigns, public affairs, media, or related fields
• Location & Type: Kerala (Contractual)
• Education: Graduate or Postgraduate in Marketing or a related field
• Languages: Malayalam & English (Mandatory) | Hindi (Preferred)
• Travel: Willingness to travel as required

Role Overview

The position requires a seasoned professional to operate at the intersection of digital strategy, content, social media, campaign intelligence, performance marketing, team management, vendor coordination, and cross-functional campaign execution. The role goes beyond day-to-day social media management to translate campaign objectives into actionable strategies, lead large teams, coordinate external vendors, and support leadership.

Key Responsibilities

• Digital Communication & Campaign Strategy: Develop and execute end-to-end digital communication strategies, translate leadership priorities into plans, and establish audience-focused messaging pillars.
• Political Campaign Communication: Build an understanding of political narratives, public sentiment, and issue-based communication tailored for different regions, constituencies, and demographic groups.
• Narrative & Content Strategy: Construct overarching narrative frameworks and guide content development across social media, videos/reels, creatives, infographics, digital films, leadership communication, long-form content, and WhatsApp/community channels.
• Social Media & Digital Platform Strategy: Design platform-specific strategies, guide teams on audience growth and amplification, and monitor digital performance.
• Digital Intelligence & Social Listening: Leverage social listening, digital intelligence, and sentiment analysis to identify emerging issues, narratives, risks, and early-warning mechanisms.
• Rapid Response & Campaign War Room: Lead or collaborate with digital campaign war-room operations, coordinate timely responses, and develop rapid-response narratives, rebuttals, and playbooks.
• Performance Marketing & Digital Amplification: Partner with performance marketing teams for paid campaigns, audience segmentation, metric tracking (reach, CTR, engagement, cost efficiency), and optimization.
• Audience Segmentation & Regional Communication: Differentiate communication strategies based on demographic, geographic, behavioral, and issue-based considerations to ensure local relevance.
• Team & Vendor Management: Lead large multidisciplinary teams, establish workflows, and coordinate with external agencies, consultants, and technology partners simultaneously under high pressure.
• Cross-Functional Campaign Support: Collaborate with research, field operations, creative, media, analytics, and technology functions to bridge gaps and achieve overarching goals.
• Campaign Analytics & Measurement: Define digital KPIs, track performance metrics (reach, sentiment, share of voice, amplification), and convert dashboards into recommendations for leadership.
• Leadership & Stakeholder Management: Work closely with senior leadership, present strategies and performance insights, and manage expectations across multiple functions.

Required Qualifications & Experience

• 10+ years of relevant experience in digital marketing, strategic communications, political campaigns, public affairs, or media.
• Demonstrated experience working on political campaigns.
• Proven experience managing large multidisciplinary teams and external vendors.
• Strong understanding of the Indian digital and political communication ecosystem.
• Graduate or Postgraduate degree in Marketing or a related field.
• Fluency in Malayalam and English.

Preferred Qualifications

• Working proficiency in Hindi.
• Experience managing large-scale electoral or political campaigns, particularly in Kerala.
• Background in public affairs, advocacy, government communication, crisis management, or influencer/community ecosystems.
• Exposure to AI-enabled digital intelligence tools or campaign war rooms.