Visual Designer

upliance.ai; Mumbai; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Direct line to founders

Creative ownership

Fast-paced growth environment

Job summary

Upliance.ai in Mumbai is seeking a Graphic Designer to lead the visual identity of their innovative Smart Cooking Companions. This role offers the opportunity to make impactful design decisions and own the brand's visual direction.

With 2+ years in graphic design, you'll work directly with the founders, creating assets that enhance brand storytelling while leveraging AI tools for efficient prototyping. This is a pivotal role in shaping the company's design DNA and requires a robust understanding of design fundamentals.

Qualifications

• 2+ years of professional graphic design experience.
• Experience in contributing to a brand book.
• Strong aesthetic point of view and ability to defend design decisions.

Responsibilities

• Own and evolve the brand book.
• Design marketing assets and original illustrations.
• Use AI tools for rapid prototyping.
• Collaborate with Growth and Product teams.

Skills

Graphic Design

Photoshop

Illustrator

Figma

AI tools for rapid concepting

Education

Formal education in Graphic Design or related field

Job description

At upliance.ai, we believe in Real Food. Zero Fuss. We’re building India’s first Smart Cooking Companions - that make everyday cooking simpler, faster, and healthier with the power of hardware and software combined.

Powered by our patented upAI technology, Upliance.ai products don’t just cook; they guide, learn, and evolve with you. And we’re only getting started. With new smart products in the pipeline, we’re pushing the boundaries of what home appliances can do for young India.

If you’re excited about creating technology that blends design, intelligence, and everyday impact you’ll feel right at home here.

What to Expect

Most design jobs ask you to execute someone else's vision. This one asks you to build the vision — and then execute it.

Upliance.ai has built India's first AI cooking assistant. We're growing fast, our brand is evolving, and we need a designer who's ready to stop waiting for a brief and start writing them.

If you're currently doing strong design work but spending too much time on asset production and not enough on the decisions that shape how a brand looks and feels — this role is the step up you're looking for. You'll report directly to the Founders and own the visual identity of the company end-to-end.

What You’ll Do

a) Brand Direction

• Own, maintain, and evolve the brand book — your decisions become the standard everyone else follows
• Make the calls on visual identity: what we look like, why, and what trade-offs we're making at this stage of growth

b) Creative Execution

• Design assets for social, performance marketing, email, and web — you understand why speed and polish need to co-exist
• Develop original illustrations that enhance brand storytelling
• Edit and composite images to brand standard

c) AI-Assisted Rapid Prototyping

• Use AI tools (Freepik, Higgsfield, or similar) to move from idea to concept in hours, not days
• Bring new tools and workflows to the team — you're excited by what's changing, not threatened by it

d) Cross-functional Partnership

• Work directly with Growth and Product — understand their constraints and push back when the design needs to be better
• Build templates and systems so the team can move fast without breaking brand

What we are looking for

• 2+ years of professional graphic design experience — you've shipped real work under real pressure
• Formal education in Graphic Design, Visual Communication, Fine Arts, or a related design discipline
• Has worked on or contributed to a brand book at an early-stage or growth-stage company
• A strong, demonstrable aesthetic point of view — not just taste, but the ability to defend a design decision
• Expert in Photoshop and Illustrator; Figma proficiency required
• Actively uses AI tools for rapid concepting — you've already figured out how to use them to go faster
• Solid grasp of typography, color theory, layout, and visual hierarchy
• Comfortable with trade-offs: knows when "good enough and shipped" beats "perfect and late"

What We Offer

Right now, you're probably good at making things. This role is for someone who wants to be good at deciding things.

• You set the visual direction — not a Creative Director above you, not a brief handed down
• Direct line to the Founders — your work, your rationale, your reputation
• Early enough that what you build becomes the company's design DNA
• Fast enough that you'll make more real decisions in a month here than in a year somewhere else

If you've been waiting for someone to give you more creative ownership — this is your shot.