Digital Marketing Officer

Zoho; Dadri; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Blue Ocean Corporation India PVT LTD is seeking a Digital Marketing professional to manage Google, LinkedIn, and Instagram ads, plan campaigns across web, SEO/SEM, email, and social media, and optimize ROI. The role includes managing social channels, reporting on performance, and exploring new growth strategies.

Ideal candidates hold a marketing degree with proven experience in digital campaigns, creativity in audience targeting, and up-to-date knowledge of online marketing trends and

Qualifications

• Bachelor’s or Master’s degree in marketing or a related field.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Responsibilities

• Must be proficient in handling Google ads, LinkedIn ads and Instagram ads.
• Efficiency in analytical tools and reporting.
• Capable of planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Manage our social media presence across all digital channels
• Ability to measure and report on the performance of all digital marketing campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills

Google Ads

LinkedIn Ads

Instagram Ads

Analytics tools

Campaign planning

Social media management

Reporting

Landing pages optimization

A/B testing

Education

Bachelor’s or Master’s degree in marketing

Tools

SEO/SEM tools

Marketing analytics tools

Job description

Blue Ocean Corporation India PVT LTD | Full time

• -Must be proficient in handling Google ads, LinkedIn adsand Instagram ads.
• -Efficiency in analytical tools and reporting.
• -Capable of planning digital marketing campaigns,including web, SEO/SEM, email, social media and display advertising
• -Manage our social media presence across all digitalchannels
• -Ability to measure and report on the performance of alldigital marketing campaigns
• -Design, build and maintain our social media presence
• -Measure and report the performance of all digitalmarketing campaigns, and assess against goals (ROI and KPIs)
• -Identify trends and insights, and optimize spend andperformance based on the insights
• -Brainstorm new and creative growth strategies
• -Plan, execute, and measure experiments and conversiontests
• -Collaborate with internal teams to create landing pagesand optimize user experience
• -Utilize the strong analytical ability to evaluateend-to-end customer experience across multiple channels and customer touchpoints
• -Evaluate emerging technologies. Provide thoughtleadership and perspective for adoption where appropriate

Requirements

• -Bachelor’s or Master’s degree in marketing or a relatedfield
• -Demonstrable experience leading and managing SEO/SEM,marketing database, email, social media and/or display advertising campaigns
• -Highly creative with experience in identifying targetaudiences and devising digital campaigns.
• -Up-to-date with the latest trends and best practices inonline marketing and measurement