Digital Marketing Manager

Purview Services; Surat; On-site; INR 350,000 - 700,000; Full time

Job summary

Purview Services in Surat, Gujarat, India, is seeking a digital marketing specialist to develop and execute integrated campaigns across channels. The role focuses on building awareness and driving high-quality recruit­ment leads for our clients, while coordinating with sales and content teams.

You will drive lead generation, optimize campaigns across social media, email, and search, and analyze performance to continuously improve ROI.

Qualifications

• Proven experience in digital marketing with a focus on employment firms or recruitment services.
• Strong understanding of social media platforms, email marketing, and SEO principles.
• Excellent communication and project management skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Strong analytical and problem-solving skills.
• Experience with digital marketing tools and software is an asset.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Manage and optimize online advertising campaigns across various platforms.
• Analyze market trends and competitor activity to stay ahead of the competition.
• Collaborate with cross-functional teams to ensure alignment and maximize impact.
• Monitor and report on key performance indicators to measure campaign effectiveness.
• Stay up-to-date with the latest digital marketing trends and technologies.

Skills

Digital marketing

Recruitment/Employment sector

Social media marketing

Email marketing

SEO principles

Analytics and reporting

Job description

Roles and Responsibility

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.


• Manage and optimize online advertising campaigns across various platforms.


• Analyze market trends and competitor activity to stay ahead of the competition.


• Collaborate with cross-functional teams to ensure alignment and maximize impact.


• Monitor and report on key performance indicators to measure campaign effectiveness.


• Stay up-to-date with the latest digital marketing trends and technologies.

Job Requirements

• Proven experience in digital marketing with a focus on employment firms or recruitment services.


• Strong understanding of social media platforms, email marketing, and SEO principles.


• Excellent communication and project management skills.


• Ability to work in a fast-paced environment and meet deadlines.


• Strong analytical and problem-solving skills.


• Experience with digital marketing tools and software is an asset.