Digital Marketing Manager

Tudip Technologies; Pune District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Tudip Technologies seeks an experienced Senior Marketing Manager to lead multi-channel marketing initiatives, campaigns, and branding efforts. The role focuses on planning, execution, optimization, and performance analysis to drive brand awareness and growth.

The ideal candidate will manage cross-functional teams, mentor juniors, and stay ahead of marketing trends while relocating to Pune, India.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 8+ years of experience in marketing and campaign management.
• Proven experience in planning and managing integrated marketing campaigns.
• Strong understanding of digital marketing, branding, and performance marketing strategies.
• Hands-on experience with marketing automation tools, CRM platforms, and analytics tools.
• Excellent communication, leadership, analytical, and project management skills.

Responsibilities

• Develop and implement strategic marketing plans aligned with business objectives.
• Plan, execute, and manage integrated marketing campaigns across digital, social media, email, events, and offline channels.
• Manage campaign planning, budgeting, execution, optimization, and performance analysis.
• Collaborate with Sales, Product, Creative, and other cross-functional teams to ensure successful campaign delivery.
• Track, analyze, and report campaign KPIs, providing actionable insights to improve performance.
• Drive lead generation, customer acquisition, and brand awareness initiatives.
• Conduct market research and competitor analysis to identify trends and business opportunities.
• Manage relationships with external agencies, vendors, and marketing partners.
• Mentor and guide junior marketing team members to support their professional growth.
• Stay updated with the latest marketing trends, technologies, and best practices to improve campaign effectiveness.

Skills

Marketing strategy

Campaign management

Digital marketing

Branding

Lead generation

Analytics

CRM platforms

Marketing automation

Team leadership

Market research

Education

Bachelor's degree

Tools

Marketing automation

CRM platforms

Analytics tools

Job description

Job Summary

We are looking for an experienced and results-driven Senior Marketing Manager with 8+ years of experience in marketing, branding, and campaign management. The ideal candidate should have proven expertise in planning, executing, and managing successful marketing campaigns across multiple channels to drive brand awareness, customer engagement, and business growth.

Roles & Responsibilities

As a part of an agile team environment, you are expected to independently manage end-to-end marketing initiatives, including:

• Develop and implement strategic marketing plans aligned with business objectives.
• Plan, execute, and manage integrated marketing campaigns across digital, social media, email, events, and offline channels.
• Manage campaign planning, budgeting, execution, optimization, and performance analysis.
• Collaborate with Sales, Product, Creative, and other cross-functional teams to ensure successful campaign delivery.
• Track, analyze, and report campaign KPIs, providing actionable insights to improve performance.
• Drive lead generation, customer acquisition, and brand awareness initiatives.
• Conduct market research and competitor analysis to identify trends and business opportunities.
• Manage relationships with external agencies, vendors, and marketing partners.
• Mentor and guide junior marketing team members to support their professional growth.
• Stay updated with the latest marketing trends, technologies, and best practices to improve campaign effectiveness.

Job Requirements/Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 8+ years of experience in marketing and campaign management.
• Proven experience in successfully planning and managing integrated marketing campaigns.
• Strong understanding of digital marketing, branding, and performance marketing strategies.
• Hands-on experience with marketing automation tools, CRM platforms, and analytics tools.
• Excellent communication, leadership, analytical, and project management skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience in the IT Services or Technology industry will be an added advantage.
• Must be willing to relocate to Pune.