Digital Marketing Manager

Aditya Birla Group; Maharashtra; On-site; INR 900,000 - 1,300,000; Full time

Job summary

AB Housing Finance Limited is seeking a Digital Marketing professional with 3–4 years of hands-on experience in running digital campaigns and analytics. You will own CDP initiatives, manage campaigns across channels, and collaborate with product, technology, and data teams to improve acquisition, engagement, retention, and conversion.

The role requires proficiency in GA4, GTM, Power BI, and Excel, with a focus on CRO and lifecycle messaging across Email, SMS, WhatsApp, and push notifications.

Qualifications

• 3–4 years of digital marketing experience.
• Hands-on with CDP platforms such as CleverTap, MoEngage or WebEngage.
• Experience in BFSI, NBFC, Housing Finance, or Fintech preferred.
• Strong analytics and problem-solving skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid and owned channels.
• Monitor campaign performance and provide insights using GA4, Power BI, and analytics tools.
• Manage website content, coordinate UI/UX improvements, and CRO via A/B testing.
• Own CDP initiatives, including segmentation, audience management, and personalized journeys.
• Execute and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push.
• Collaborate with Product, Technology, Data, and Business teams to deliver digital marketing initiatives.

Skills

Digital Marketing

Campaign Analytics

Website Optimization

CDP Platforms

A/B Testing

Lifecycle Campaigns

Education

Graduate Diploma

Tools

GA4

Google Tag Manager

Power BI

Excel

Job description

BUSINESS_UNIT-1 AB Housing Finance Limited

BUSINESS_UNIT-2 AB Housing Finance Limited

BUSINESS_UNIT-3 AB Housing Finance Limited

DEPARTMENT-1 Marketing

Country India

State Maharashtra

Worksite 10thflr R-Tech Prk Goregaon E

Skills

Skill

Digital Marketing

Graduate Diploma

CERTIFICATION

Job Description

Experience: 3-4 Years

Role

We are looking for a Digital Marketing professional with hands-on experience in managing digital campaigns, campaign analytics, website optimization, and Customer Data Platforms (CDP). The role requires close collaboration with Business, Product, Technology, and Data teams to drive customer acquisition, engagement, retention, and conversion.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid and owned channels.
• Monitor campaign performance and provide actionable insights using GA4, Power BI, and other analytics tools.
• Manage website content, coordinate UI/UX enhancements, and drive conversion rate optimization (CRO) through A/B testing and continuous improvements.
• Own CDP initiatives, including customer segmentation, audience management, and personalized customer journeys.
• Execute and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push Notifications.
• Collaborate with Product, Technology, Data, and Business teams to deliver digital marketing initiatives and improve customer experience.

Skills & Experience

• 3-4 years of experience in Digital Marketing, Customer Analytics, or Martech.
• Hands-on experience with CDP platforms such as CleverTap, MoEngage, WebEngage, or similar.
• Good understanding of website analytics, customer journeys, campaign tracking, and marketing automation.
• Proficiency in GA4, Google Tag Manager (GTM), Power BI, and Microsoft Excel.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Experience in BFSI, NBFC, Housing Finance, or Fintech will be preferred.