Digital Marketing Lead

EC-Council Group; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

EC-Council is seeking a Digital Marketing Lead in Mumbai to execute day-to-day digital marketing activities across organic and owned channels. The role spans content, social media, email, and events, delivering high-quality work on schedule with an execution-focused mindset.

You will work under leadership to translate plans into consistent delivery, leveraging AI tools to maintain brand voice and drive engagement across channels, including webinars and community programs.

Qualifications

• 3-4 years of hands-on digital marketing experience, with significant experience in producing, building, publishing, and executing marketing activities.
• Strong writing and editing skills, with the ability to work within a clearly defined brand voice.
• AI-native approach to marketing, confident using modern AI tools and platforms to improve speed and quality without producing generic or low-quality content.
• Strong working knowledge of social media as a business and marketing channel.
• Hands-on HubSpot experience, particularly with email campaigns, lists, workflows, forms, and basic reporting.

Responsibilities

• Manage social media channels end-to-end, including content creation, publishing, scheduling, and ORM.
• Execute email marketing through HubSpot, including nurture campaigns, newsletters, announcements, promotional campaigns, and event communications.
• Build emails, lists, segmentation, workflows, forms, and basic automation within HubSpot.
• Monitor campaign performance and maintain basic reporting on engagement and conversions.
• Manage and execute marketing content calendar end-to-end.
• Produce high-quality B2B content across social media, email, blogs, website pages, testimonials, interviews, and campaigns.

Skills

Digital marketing

Social media

HubSpot

Content creation

AI tools

SEO

Paid marketing

Content calendar

CMS platforms

Google Analytics

Communication

Project management

Tools

HubSpot

Canva

Google Analytics

Search Console

Job description

EC-Council is the world's largest cybersecurity technical certification body. Operating in over 170 countries, we are the owner and developer of globally recognized cybersecurity certification programs. We have trained and certified more than 400,000 information security professionals worldwide, helping shape the global cybersecurity workforce.

As Digital Marketing Lead, you will be responsible for executing day-to-day digital marketing activities across organic and owned channels. Working within the marketing strategy and direction set by leadership, you will translate plans into consistent, high-quality execution across social media, email, content, community, and events. This is an execution-focused role for a proactive and independent professional who can take a brief from concept through to delivery, ensuring work is completed to a high standard and on schedule.

Key Responsibilities:

Social Media

• Manage social media channels end-to-end, including content creation, publishing, scheduling, and ORM.
• Monitor channel performance and identify opportunities to improve reach, engagement, and follower growth.

Email Marketing & HubSpot

• Execute email marketing through HubSpot, including nurture campaigns, newsletters, announcements, promotional campaigns, and event communications.
• Build emails, lists, segmentation, workflows, forms, and basic automation within HubSpot.
• Monitor campaign performance and maintain basic reporting on engagement and conversions.

Content & Publishing

• Manage and execute marketing content calendar end-to-end.
• Write and edit high-quality B2B content across social media, email, blogs, website pages, testimonials, interviews, and campaigns.
• Adapt content to defined brand voice and audience.
• Publish and schedule approved content across owned channels.
• Keep website content accurate and up to date.

Creative & AI-Assisted Content Production

• Use AI tools confidently across research, ideation, writing, editing, repurposing, and content production while maintaining quality, accuracy, and brand voice.
• Create and adapt digital marketing creatives for day-to-day requirements.
• Produce basic marketing videos and short-form video content for digital channels.
• Work with EC-Council's design or specialist teams for requirements that need additional creative support.

Webinars & Lead-Generation Events

• Plan webinars and lead-generation events.
• Set up registration pages/forms, HubSpot campaigns, attendee workflows, reminder communications, and post-event follow-ups.
• Coordinate with speakers, hosts, and internal teams to ensure events are marketing-ready.
• The role is responsible for event marketing execution and setup rather than hosting or fronting the events.
• Conduct and coordinate interviews with learners, customers, subject-matter experts, and industry contributors.
• Develop an ongoing pipeline of testimonials, customer stories, interviews, and community-led content.
• Manage the day-to-day execution of the Voices contributor program, including contributor coordination, content collection, and publishing.

SEO, GEO, and Paid Marketing Support

• Support SEO, Generative Engine Optimization (GEO), and paid marketing initiatives managed by specialist teams.
• Implement relevant content recommendations and provide campaign assets or support as required.

Required Qualifications and Skills:

• 3-4 years of hands-on digital marketing experience, with significant experience in producing, building, publishing, and executing marketing activities.
• Strong writing and editing skills, with the ability to work within a clearly defined brand voice.
• AI-native approach to marketing, confident using modern AI tools and platforms to improve speed and quality without producing generic or low-quality content.
• Strong working knowledge of social media as a business and marketing channel.
• Hands-on HubSpot experience, particularly with email campaigns, lists, workflows, forms, and basic reporting.
• Strong design capabilities and the ability to independently produce day-to-day digital marketing creatives.
• Ability to create and edit basic marketing videos and short-form video content.
• Experience managing content calendars and publishing across multiple digital channels.
• Basic familiarity with CMS platforms and website content updates.
• Working knowledge of SEO and paid media concepts and terminology.
• Strong organizational and project-management skills.
• High-output, execution-oriented mindset with the ability to manage multiple concurrent deliverables and deadlines.
• Ability to work independently while taking direction and collaborating effectively with leadership and cross-functional teams.
• Experience in insurance, cybersecurity, EdTech, professional training, or certification businesses.
• Experience running contributor, advocacy, ambassador, or community-content programs.
• Experience conducting customer, learner, or subject-matter expert interviews.
• Familiarity with Google Analytics, Search Console, Canva, and other commonly used digital marketing tools.

About Our Culture:

EC-Council is driven by a mission to strengthen global cybersecurity capability and advance the profession of ethical hacking and information security. Our teams operate across regions and cultures, united by integrity, professionalism, and a commitment to meaningful impact. Continuous learning and accountability are encouraged, empowering individuals to take ownership of their contributions. Respect, trust, and ethical conduct guide how we work with colleagues, partners, and the global cybersecurity community.

Additional Information:

EC-Council is an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We do not discriminate based on these or any other characteristics protected by applicable laws or regulations in the locations where we operate. EC-Council is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you have a medical condition or disability that limits your ability to complete any part of the application process and require reasonable accommodation, please contact us at [e-mail] and let us know how we can assist. To be eligible for this position, candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there. EC-Council does not offer employment to ineligible candidates and reserves the right to revoke employment in case the candidate loses the authorization to work. If, as part of the recruitment process, you are required to complete or submit any form of work, project, case study, or assignment, please note that such material will be considered the exclusive property of EC-Council. By submitting such work, you acknowledge that EC-Council retains all rights, title, and interest in the submitted content, including any intellectual property contained therein. Candidates further waive any intellectual property or moral rights in such submissions, confirm that the work is original and free of third‑party infringement, and acknowledge that it is provided solely for evaluation purposes, with no ownership or other rights retained. Our Privacy Policy outlines how we collect, use, store, and protect your personal data during the recruitment process. This may include information such as your name, contact details, employment history, qualifications, and any other details you provide as part of your application. All data is handled in compliance with applicable data protection and privacy regulations.

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