Digital Marketing - Internship

Assetcues Solutions Private Limited; Pune District; On-site; INR 112,000 - 223,000; Full time

Benefits offered by this job

Certificate

Informal dress code

Job summary

AssetCues is seeking a in-office internship to manage end-to-end outbound campaigns. You will research target accounts, build sequences, and coordinate content with the Marketing Lead to ensure accurate merge variables and formatting.

Responsibilities include building and automating campaigns, monitoring deliverability, and using AI tools for research, enrichment, and performance analysis. A strong emphasis on data accuracy and reporting is required.

Qualifications

• Hands-on experience running B2B cold email and LinkedIn outreach end-to-end.

Responsibilities

• Execute outbound campaigns from research to reporting and optimization.
• Design multi-touch sequences with cadence and follow-up logic.
• Write crisp outbound copy and subject lines per brand voice.
• Identify target accounts and decision-makers for outreach.

Skills

SEO

Email marketing

B2B outreach

LinkedIn outreach

Copywriting

Campaign optimization

Tools

Outreach tools (Instalantly)

Smartlead

Lemlist

Reply.io

Woodpecker

Mailshake

Apollo Sequences

LinkedIn tools (Sales Navigator)

Dripify

Expandi

HeyReach

PhantomBuster

Lusha

ZoomInfo

Cognism

RocketReach

Clay

Job description

About the internship:

1. Manage the complete outbound campaign lifecycle, including research, planning, content coordination, campaign creation, automation, launch, monitoring, analysis, reporting, and optimization
2. Research assigned outbound initiatives by identifying target accounts, buyer personas, industry context, pain points, competitor landscapes, and suitable channels for each segment
3. Prepare campaign plans for approval, including objectives, target list size, sequence steps, cadence, tools, timelines, and success metrics
4. Build and maintain clean, verified lead databases through account and contact research, list building, email discovery and verification, deduplication, and database upkeep
5. Coordinate campaign content with the Marketing Lead by briefing the requirements for each step and reviewing approved copy for setup compatibility, merge-variable accuracy, and formatting
6. Build and automate campaigns using outreach tools by setting up sequences, timing, branching rules, merge variables, and personalization tokens, and conduct test sends before each launch
7. Manage email deliverability by monitoring domain and mailbox health, warm-up, sending volumes, spam triggers, bounce rates, and suppression lists, and escalating issues when necessary
8. Launch approved campaigns and monitor deliverability, bounces, opens, replies, and execution issues daily
9. Use AI tools for account and persona research, lead enrichment, personalization, copy variations, and performance analysis, while identifying opportunities to improve their application
10. Evaluate and configure outbound tools, maximize their usage, and recommend new tools that improve output, cost, or quality
11. Route positive replies promptly to the sales team, record them accurately in the CRM, and follow up until the leads are picked up
12. Analyze campaign performance to identify effective and ineffective approaches and recommend improvements to targeting, timing, sequence structure, and subject lines
13. Conduct structured A/B tests on subject lines, hooks, sequence length, and cadence, and apply the findings across campaigns
14. Prepare weekly outbound reports covering leads added, emails sent, open rate, reply rate, positive replies, meetings booked, and bounce rate, along with insights and next steps
15. Maintain campaign documentation, including sequence records, target lists, approvals, and performance history, to ensure campaigns remain auditable and repeatable
16. Follow the approval process by obtaining the Marketing Lead's approval for campaign plans, content, and launches before execution

Who can apply:

Only those candidates can apply who:

1. are available for full time (in-office) internship
2. can start the internship between 14th Oct'26 and 18th Nov'26
3. are available for duration of 6 months
4. are from Pune only
5. have relevant skills and interests

Stipend:

INR₹ 10,000 - 20,000 /month

Deadline:

2026-11-14 23:59:59

Other perks:

• Certificate
• Informal dress code

Skills required:

Search Engine Optimization (SEO) and Email Marketing

Other Requirements:

1. A. Outbound execution:
2. 1. Hands-on experience running B2B cold email and LinkedIn outreach end-to-end
3. 2. Understanding of multi-touch sequence design- cadence, follow-up logic, and one clear message per touch
4. 3. Ability to write and edit crisp outbound copy and subject lines to a given brief and brand voice
5. 4. Sound judgement on which accounts and decision-makers are worth pursuing
6. B. Tool stack- depth here is what we value most:
7. 1. Familiarity with the categories below, and demonstrated depth in at least one tool from each. We do not expect every name on this list — we expect someone who learns tools fast, uses them to their full capability, and can justify why one is better than another for the job at hand
8. 2. Email outreach and sequencing: Instantly, Smartlead, Lemlist, Reply.io, Woodpecker, Mailshake, Apollo Sequences
9. 3. LinkedIn outreach and automation: LinkedIn Sales Navigator, Dripify, Expandi, HeyReach, PhantomBuster
10. 4. Prospecting and contact data: Apollo, Lusha, ZoomInfo, Cognism, RocketReach, Clay

About Company:

AssetCues is an AI-powered asset management solution designed for the CFO's office to ensure that the asset register is continuously updated with real-time data on the existence, condition, location, and custody of physical assets. AssetCues is used by customers in verticals like pharmaceuticals, manufacturing, banking, and hospitality, among others. With offices in the US, UAE, and India and partners in other countries, AssetCues has a global reach.