Digital Marketing Intern (Ads, Analytics, Web)

Bempu Health; Bengaluru; On-site; INR 201,000 - 257,000; Full time

Job summary

BEMPU Health in Bengaluru is seeking a Digital Marketing Intern to run paid campaigns day to day, with ownership of execution while strategy and assets come from the team.

You will set up, launch, and manage campaigns across Google Ads and Meta Ads, track with UTMs, and report conversions and insights. This is a 6-month, full-time paid internship with a monthly stipend and mentorship from the founder.

Qualifications

• Hands-on experience setting up campaigns in Google Ads or Meta Ads.
• Understanding of UTM parameters, conversion tracking, and attribution.
• Comfortable using Google Analytics 4 or similar analytics tools.
• Numerate with the ability to report results honestly.
• Curious about customers and able to review session data for insights.
• Currently studying or recently graduated in marketing, business, statistics or related field.
• Available for a 6-month full-time paid internship in Bengaluru.
• Paid internship with a monthly stipend.

Responsibilities

• Set up, launch and manage paid campaigns across Google Ads and Meta Ads.
• Wire up and standardize UTM tracking per internal conventions.
• Ensure accurate conversion tracking and reliable analytics data.
• Review website analytics like session recordings and heatmaps for drop-offs.
• Conduct small tests on audiences, creatives and landing pages and report results.
• Produce weekly spend, enquiry and sale cost reports with actionable insights.
• Flag potential issues early to avoid waste and improve performance.

Skills

Google Ads

Meta Ads

UTM parameters

Conversion tracking

Google Analytics 4

Numerate

Audience testing

Education

Marketing/Business studies

Tools

GA4

Google Ads platform

Meta Ads Manager

Job description

Digital Marketing Intern (Ads, Analytics, Web)

BEMPU Health: Saving Lives, One Newborn at a Time

BEMPU Health is a purpose-driven medical device company dedicated to improving newborn healthcare outcomes. We develop innovative, life-saving devices for neonates, tackling critical challenges in resource-limited settings. Funded by leading organizations like the Gates Foundation and USAID, our solutions are already making a difference in the lives of newborns in India and around the world. Our devices are used by UNICEF, government health programs, and top private hospitals, making a real impact on global newborn health. Join our mission and be part of something bigger!

Job Description

We are looking for a Digital Marketing Intern to run our paid campaigns day to day. You own execution; strategy and creative come from us.

That means we will hand you the positioning and the assets, and you will get the campaigns live, tracked properly, and honestly reported. The part that matters most is the last one: we want to know what actually converts, not what looks good in a dashboard.

What You'll Do

• Set up, launch and manage our paid campaigns across Google Ads and Meta Ads.
• Wire up UTM tracking correctly and consistently, following our internal tagging convention.
• Make sure conversion tracking and analytics are configured properly, so the numbers can be trusted.
• Review website session recordings and heatmaps to see where visitors actually drop off.
• Run small, honest tests on audiences, creatives and landing pages, and report what worked and what did not.
• Produce a weekly report on spend, cost per enquiry and cost per sale, with your own read on what to change next.
• Flag anything that looks broken or wasteful early rather than at month end.

Requirements

• Hands-on experience setting up campaigns in Google Ads or Meta Ads, whether through coursework, a personal project or a previous internship.
• Understanding of UTM parameters, conversion tracking, and why attribution goes wrong.
• Comfortable in Google Analytics 4 or a similar analytics tool.
• Genuinely numerate, and willing to report a bad result accurately rather than dress it up.
• Curious about the customer: happy to watch twenty session recordings to find one insight.
• Currently studying or recently graduated in marketing, business, statistics or any related field.
• Available for a 6-month full-time paid internship in Bangalore.
• A paid internship with a monthly stipend.
• A real budget to manage, with proper guardrails and direct guidance.
• Mentorship from BEMPU's founder, who currently runs these campaigns.
• Work on a product that parents genuinely need, which makes the marketing far more rewarding.