Digital Marketing Executive in PCMC (Pune)

JobItUs; Pune District; On-site; INR 350,000 - 550,000; Full time

Job summary

JobItUs is seeking a Senior Executive in Digital Marketing to manage Google Ads and LinkedIn campaigns, focusing on lead generation, ROI optimization, and end-to-end digital marketing activities including SEO, SEM, Email and WhatsApp marketing, all aimed at conversion optimization.

The role requires 2+ years of hands-on experience and works full-time from the Pimpri office in Pune. You will lead a marketing team and drive campaigns to deliver measurable revenue growth.

Qualifications

• Experience in managing Google Ads campaigns with proven results.
• Experience in LinkedIn ad campaigns and lead-generation strategies.
• Strong ability to analyze data and derive actionable insights.
• Knowledge of SEO/SEM, email and WhatsApp marketing is a plus.

Responsibilities

• Oversee overall digital marketing activities including SEO, SEM, email and WhatsApp marketing, and CRO.
• Guide and supervise the digital marketing team with daily tasks and reporting.
• Plan and execute marketing campaigns to drive lead generation and conversion across channels.
• Collaborate with design and sales to ensure messaging aligns with campaign goals.
• Monitor KPIs like CTR, CPA, and ROI and optimize campaigns for performance.

Skills

Google Ads

LinkedIn Ads

Lead generation

ROI optimization

Conversion Rate Optimization

Education

Graduate

Postgraduate

Tools

Google Ads

Google Analytics

Job description

We are searching for Senior Executive in Digital Marketing to manage Google Ads & LinkedIn campaigns, with a specific focus on lead generation and ROI optimization and overall Digital Marketing activities like SEO, SEM, Email & Whats-app Marketing automation campaigns, Lead generation to conversion with focus onConversion Rate Optimization.

Qualification: Any Graduate / Post Graduate
Experience: min 2+ years of hands-on experience in managing Google Ads & LinkedIn campaigns, with a specific focus on lead generation and ROI optimization andoverall Digital Marketing activities like SEO, SEM, Email & Whats-appMarketing automation campaigns, Lead generation to conversionwith focus onConversion Rate Optimization.

Job type:Full time & work from office,
Work Location: work from office at Pimpri in Pune.
Work days:Monday to Saturday (from 9.30 am to 6.30 pm) and Sunday off.

Job Responsibilities:

• A) Digital Marketing overall activities
• Guide Digital marketing team to complete day to day activities.
• Assign daily task & take reporting from team members.
• Responsible to achieve the business revenue by proper plan & execution of Digital marketing activities (weekly, Monthly, Quarterly & Yearly basis).
• Website conversion optimization, SEO / SEM, Email marketing, Whats-app marketing, Marketing automation, Building organic traffic via Digital Campaigns, Keyword Research, Blogs / product information submissions..
• Lead generation, Lead Nurturing, Lead Pipeline Funnel management, Funnel Optimization, Conversion Rate Optimization.

• B) Paid campaigns (Google Ad-words & LinkedIn ads)
• 1. Develop and implement effective Google Ads campaigns to meet specific marketing objectives and targets.
• 2. Conduct keyword research, ad copy-writing, and ad group structuring to optimize campaign performance.
• 3. Monitor and analyze campaign metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
• 4. Continuously optimize campaigns to improve performance and maximize ROI.
• 5. Utilize Google Analytics and other reporting tools to track and measure campaign success.
• 6. Generate regular reports detailing campaign performance and provide actionable insights for improvement.
• 7. Stay up-to-date with industry trends and best practices in digital advertising to inform campaign strategies.
• 8. Collaborate with cross-functional teams including marketing, design, and sales to align campaign objectives and messaging.
• 9. Landing Page Optimization: Collaborate closely with design and development teams to create and enhance landing pages that convert.
• 10. Lookout for a LinkedIn Paid Lead Generation campaigns to craft and manage lead generation strategies that deliver high-quality leads and scale ROI.

Requirements:

• 1.Website conversion optimization, SEO / SEM, Email marketing, Whats-app marketing, Marketing automation, Building organic traffic via Digital Campaigns, Keyword Research, Blogs / product information submissions..
• 2.Proven experience managing Google Ads campaigns with a strong track record of success.
• 3. Proficiency in Google Ads platform, including campaign setup, optimization, and performance analysis.
• 4. Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• 5. Strong communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner.
• 6. Detail-oriented and organized, with the ability to manage multiple projects simultaneously.