Digital Marketing Executive

Uffizio; Valsad District; On-site; INR 450,000 - 750,000; Full time

Job summary

Uffizio in India is seeking a performance-driven Digital Marketing Executive to generate qualified B2B leads through Paid Marketing while building organic growth via SEO, AEO and GEO. You will drive measurable business growth by leveraging AI-powered search platforms, optimizing campaigns, landing pages and overall marketing strategy to reduce CPL and increase conversion.

This role focuses on paid lead generation (60%) and ongoing optimization across Google Ads, landing pages, and campaign

Qualifications

• Experience in B2B lead generation through paid advertising.
• SEO, AEO and GEO strategies for organic growth.
• Understanding AI-powered search platforms and performance marketing.

Responsibilities

• Plan and manage paid lead generation campaigns (60%).
• Develop high-converting landing pages and optimize Quality Score.
• Improve CPL and lead quality through campaign optimization.

Skills

Paid marketing

SEO

AEO

GEO

Tools

Google Ads

Landing Page Optimization

Job description

We are looking for a performance-driven Digital Marketing Executive who can generate qualified B2B leads through Paid Marketing while also building long-term organic growth through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

The ideal candidate should understand modern search behaviour, AI-powered search platforms, and performance marketing to drive measurable business growth.

Job Summary

The Digital Marketing Executive will be responsible for generating qualified inbound leads through a combination of Paid Advertising and Organic Marketing.

Work Distribution

Qualified Lead Generation

SEO, AEO & GEO

Success Will Be Measured By:

• Qualified Marketing Qualified Leads (MQLs)
• Cost per Lead (CPL)
• Organic Traffic Growth
• Keyword Rankings
• AI Search Visibility
• Conversion Rate

Key Responsibilities

Paid Lead Generation (60%)

• Google Ads: Manage Search, Display, Performance Max and Remarketing campaigns.
• Create high-converting landing page strategies.
• Improve Quality Score and campaign performance.
• Optimise campaigns to reduce CPL and increase lead quality.